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The article focuses on the strategy of two enterprising galleries in collaborating with luxury automobile dealers to boost sales in the U.S. It notes that sales of luxury cars increased by 5.5% and that teaming up with luxury automobile dealerships offers a rare chance to achieve a high-level active consumer. It mentions the Europa Gallery which hosted the Festival of Exotic Cars which presented 100 rare cars and showcased the works of artists Alfredo De la Maria and W. K. Gilbert.

The article offers information on those working in the buying, selling and framing of art on how they can improve their business. Particular focus is given to artwork that is showcased in an office or business. Additional topics discussed include how to become an expert networker, how to fine-tune marketing materials and creating a weekly newsletter or blog.