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The NEB initiative proposes to consider aesthetics, sustainability, and inclusion as keywords for transforming social spaces and constructing a different living culture for the new Europe.However, NEB’s invitation reveals the fundamental need to build a strong relationship between sustainability, inclusion, and beauty. The reason for this is to be found in the profound sense of the word sustainability, which, while clearly showing the close relationship with the concept of inclusion, in no way refers to aesthetics.We must seize the opportunity offered by the NEB to resolve this problematic relationship and help overcome its consequences, highlighted by the insipidity of an architectural practice that, for decades now, has treated sustainability as a mere energy-environmental efficiency parameter.Finally – conjugated with the term beauty – sustainability and inclusion could represent a maturation of sustainable architecture that, to date, has yet to fully include the relationship between ethics and aesthetics among its priorities.