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This article presents information on Technology in Construction conference in Orlando, Florida, in January 2004. designers posed that question to each other about building information modeling (BIM), long billed as the technological sine qua non for efficient and cost-effective design and construction. But most designers, it seems, are taking a wait-and-see attitude about BIM--interested in its benefits, but hesitant to adopt it unless assured of Building information modeling (BIM) is the latest rebranding of a 25-year-old idea that architects should create intelligent 3D models instead of paper drawings to communicate design ideas and guide construction.

The article describes the architectural design of the headquarters of the Sarasota Herald-Tribune Media paper in Sarasota, Florida. The building was designed by Arquitectonica and Turner. To facilitate the hurried communication between editors, reporters, and other employees, newspapers like to occupy offices with large floor plates. But such spaces often result in banal and sprawling office blocks. The headquarter demonstrates that large-floor offices can have great visual appeal.