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• Develop an agent-based model of electric vehicle (EV) and vehicle-to-grid (V2G) adoption. • The EV-V2G model can explicitly simulate social influences on the EV and V2G adoption. • Only 3.3% of survey participants were familiar with V2G. • V2G selling price and advertisement were not very influential to the diffusion of V2G. The potential widespread adoption of Electric Vehicles (EVs) has received considerable attention across the globe. However, as a promising technology for both EVs and smart grid, Vehicle-to-Grid (V2G) tended to receive much less attention. This paper developed an agent-based joint EV and V2G model to simultaneously simulate how EVs and V2G might diffuse across space and over time, with empirical findings from a questionnaire survey in Beijing. In particular, random forest models were developed with the survey data to generate each agent's preferences and attitudes towards EVs and V2G. The joint model also considered three typical levels of social influence, i.e., global influence, neighbor effect, and friendship effect, in the diffusion of EVs and V2G. Finally, the joint model was tested through several "what-if" scenarios, considering different V2G prices, EV/V2G advertisement intensities, and vehicle purchase restrictions. The survey results suggested that 67.7% of the respondents were familiar with EVs, but only 3.3% of them were familiar with V2G. However, over 70% of them would/might try V2G given that they had an EV. The model results suggested that the number of CV applicants was 6.19 times that of BEV applicants in 2030 in the baseline scenario, and only 27.8% of BEV users adopted V2G. Furthermore, V2G selling price, EV/V2G advertisement, and dedicated PHEV purchase permits were not very influential to the diffusion of V2G. The outcomes would be helpful for EV- and V2G-related stakeholders in policy making and technology investment. [ABSTRACT FROM AUTHOR]