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Besides the other elements of the marketing policy, price expresses the degree of commercial activity's adaptation to environment's demands; it is the measure of marketing essential functions' achievement, namely the satisfaction of consumption needs at a high level and the maximization of economic efficiency. The price represents an instrument for recovering company's expenses and obtaining benefits incorporated in products, thus measuring company's capacity of adaptation to environment's conditions and of organizational competitiveness' determination. However, in a field like postal services where service specification, nature and sometimes monopoly situation determine different actions from organizations, there happens a series of known classical methods' adaptations. This work aims at highlighting this special situation and at presenting the values that are the basis of the optimum strategy's fulfilment for the acquiring of normality so necessary to an economy based on competition. [ABSTRACT FROM AUTHOR]

Our country's geographical configuration offers ideal conditions for the tourism proper nowadays, as well as for practicing winter sports, with a huge not capitalized potential that may be emphasized in a relatively short period with minimum investments. This work proposes to highlight these areas with a real tourist potential and to carry out a practical model of the project of village transformation into a tourist product by using project management. [ABSTRACT FROM AUTHOR]