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Accessible and efficient service are vital features of well-utilized public transit systems. Modeling approaches to support the evaluation of transit operations for management and planning are essential for continued improvement. A hybrid coverage model is developed in this paper for simultaneously expanding service access and increasing accessibility. This paper discusses the use and integration of this model in a geographic information system environment for strategic planning. Analysis is presented for public transit service in Brisbane, Australia. The structured model provides flexibility in developing viable policies for addressing system improvements and service expansion, all of which are likely to promote increased utilization of public transit. [ABSTRACT FROM AUTHOR]