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In this paper, we will focus our attention on the analysis of urban activism. We will analyze the ways of living of bicycle activists, more specifically the emotions they display, the policies they articulate and the identities they rethink. We will try to understand how their subjectivities arise and strengthen, tracing the importance of concepts such as body, technology and mobility. Methodologically, we will use qualitative techniques such as ethnographic fieldwork, in-depth interviews and life history. Analyzing their speeches and describing their everyday life, ethnography will allow us to understand how activists produce other ways of living that try to resist -practically and symbolically-the cultural logic of neoliberalism. Finally, this work shows how a sociology and anthropology of emotions becomes useful to address contemporary processes of subjectivation in the field of social movements, and concludes that emotion, politics and identity are incessantly assembled. [ABSTRACT FROM AUTHOR]