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The rise of the novel in Argentina was closely related to the Buenos Aires's press. On the one hand, newspapers became tools to shape the public opinion; on the other hand, they developed into fields where the novel was used to explore the processes of social changes. This paper has been dedicated to the analysis of the South American newspaper (1884-1892) and its serials, as far as its communicational strategies that joined every section may concern. At the same time, it has been written to investigate the use of the novel as a political instrument to reinforce the newspaper's propaganda. At first, it describes the Argentine press modernization process during the last two decades of the nineteenth century. Then, it provides details about the mayor features of South America regarding its treatment of political news. Finally, it considers some of the novels published in it, particularly Fruto vedado by Paul Groussac, focusing on its enunciation frames in order to establish links with other political messages of the newspaper. [ABSTRACT FROM AUTHOR]