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The senior tourism segment has acquired vital importance in the tourism industry and is characterized by longer stays, less seasonality and greater spending than other segments. There are, therefore, unexploited business opportunities with this kind of visitor. The purpose of this paper is to identify the link between the business opportunities within the framework of senior tourism and several factors linked to the hotel and catering and services industry. This research focuses on the Region of Murcia on the Spanish Mediterranean coast and analyses the factors that affect greater entrepreneurship level in this region. The results confirm that the environment, social and commercial networks and sustainability have significant effects on the recognition of opportunities. [ABSTRACT FROM AUTHOR]

A review of research on tourism demand forecasting: Launching the annals of tourism research curated collection on tourism demand forecasting. Conclusion Our study's objective was to assess the real loss that the COVID-19 pandemic has caused the Spanish hotel industry due to the related decrease in the numbers of international hotel guests. [Extracted from the article]

The aim of this research is to explore the positive effect of dynamic capabilities on firm performance in Spanish hotels to further expand the ongoing knowledge of management strategies in a dynamic environment. It also embraces novel issues by linking uncertain changes with the current literature on the COVID-19 crisis. This study also emphasizes the mediation effect of innovation capability as a key hotel strategy in today's world. The final sample is composed of 212 hotels in Spain. The results reveal a positive and significant influence of dynamic capabilities on hotel performance, which is mediated by innovation capability (partial mediation effect). Both theoretical and practical implication of this research can help navigate the economic consequences of the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]