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There is an urgent need to redirect tourist policies and products towards a more economically and environmentally sustainable model. The main objectives of this paper were to identify the profile of hiking cultural tourists; to segment the hiker profile using the intensity of the sports activity undertaken, and according to the pursuit of various cultural activities during their stay; and finally, to model the factors of being a cultural tourist. Based on a sample study composed of hikers, four groups were distinguished based on their physical capabilities and propensity towards risk, as soft and hard hikers and soft and hard cultural tourists. The analysis reveals different characteristics and patterns of associated behaviour, justifying the development of differentiated commercial strategies. [ABSTRACT FROM AUTHOR]

Tourism based on cultural issues is growing fast in recent years. This type of tourism promotes the diversification of demand and supply at destinations, while keeping and valuing the local culture. Improving our knowledge on cultural tourism could help to foster the sustainability of destinations. Despite efforts devoted to define the “cultural tourist”, still little is known about her/his particular behaviour. The objective of this paper is twofold. First, identifying the profile of cultural tourists versus visitors not pursuing any cultural activity. Second, and building on econometric modelling, comparing the behaviour of these two groups in terms of factors influencing expenditure and trip satisfaction. All these findings are putted in context regarding the literature on tourism sustainability. [ABSTRACT FROM AUTHOR]