1. The impact of risk perceptions on tourists' revisit intention: the case of COVID-19 and Fiji.
- Author
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Nair, Jyotika Chand and Pratt, Stephen
- Subjects
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RISK perception , *COVID-19 pandemic , *DESTINATION image (Tourism) , *HOTEL management , *TOURISM , *TOURISTS , *INTENTION - Abstract
The tourism industry is fragile as it is prone to numerous risks such as the outbreak of deadly viruses, and natural and human-made disasters. These risks have a significant impact on tourists' decisions when choosing a destination and while in a destination. This paper investigates the risks perceived by Australian tourists and how these risks affect their intention to revisit the Pacific Island Country of Fiji. Through a quantitative survey with 301 tourists, augmented by qualitative interviews conducted among management of hotels, as well as the DMO, the results show that tourists continue to perceive Fiji as a relatively safe destination however there are increased in the perceptions of risk concerning disease risk and financial risk. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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