Search

The purpose of this paper is to research the main travel-related concerns that senior tourists face when planning a leisure trip. The study comprises 470 tourists, aged 55 or over, who visited the Azores and aims to determine the importance attributed to travel-related concerns and to investigate whether there is an association between socio-demographic characteristics, physical limitations, perceived economic performance, and social status and these concerns. It also intends to identify distinct market segments according to these variables. A quantitative approach allows concluding that senior tourists attach higher importance to the food supply, comfortable accommodation, and climate. Senior tourists are not a uniform market: three clusters were found, which have implications in product planning and development. [ABSTRACT FROM AUTHOR]