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The need to protect the environment protection, the climate change and the increasingly dynamic global context have made the green transition a topical issue. At European and Member States level, action has been taken and funding will be provided in various sectors such as green technologies, biodiversity, energy efficiency, building renovation and the circular economy. It is necessary to promote sustainable growth, to decouple economic growth from resource use and focus on the circular economy. The paper presents the financial instrument and the plan of measures addressed to investments in the field of green economy, investments that private companies can implement. There are real opportunities for the businesses to attract funds. Companies need to take environmental issues into account in their actions, prioritizing resource efficiency and competitiveness. [ABSTRACT FROM AUTHOR]

With this paper we aim to address the topic of modern sales which is closely related to visual identity due to the fact that nowadays the first thing a company sells is its image from our point of view and then its products or services. [ABSTRACT FROM AUTHOR]