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In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote, package and reclaim products in a manner that susceptible or responsive to environmental concerns. In this context we define green marketing performing marketing activities which include product improvement, pricing, promote and placing so as to minimize harm to the environment regardless of sector. Related to this approach it will be made a survey in order to analyse the attitude of young generation toward green marketing. It will be created a questionnaire that could offer a perspective about the behaviour of young people concern the environmental issues and future challenges.

In the context of intensification of the economic uncertainty and competition, companies need to know and build the essential elements that ensure success as better as they can - it is about management, technology and smart use of human resources. Enhancing these essential elements is achieved by the Human Resources Department within the organization, and hence they constitute a crucial aspect of the recovery potential in an organization.