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The article offers information on vegetable varieties that cater to growers' needs and have great flavor and other traits that are relevant to consumers in the U.S. Topics covered include the Embasy variety of watermelons from BayerCropScience Vegetable Seeds, Crookham Co.'s Purple Haze onions, and Seeds by Design's Pink Brandymaster tomato.

The article reports on vegetable seed company Nunhems USA's partnership with the National Watermelon Association (NWA) in which the former will offer free first-year memberships to the latter for watermelon growers in the U.S. Topics covered include the benefit of the partnership to Nunhems and areas of expertise of NWA members including food safety, and growing and harvesting of crops.