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The article focuses on the hairstyles on the television program "Big Love," which is about a Mormon polygamist and his three wives. The article features stylist Brad White, who discusses how they created the haristyles for the three actresses on the show. White notes they had to hire additional hairdressers, consulted with Mormon women, and used wigs and hairpieces on cast members.

The article reports that the company Joico has partnered with Heart of Los Angeles (HOLA), an enrichment and outreach program for inner city youth, to sponsor a program with head stylist, Dean Banowetz. Banowetz spoke to a group of 25 students in HOLA's theater program about how his career developed from working in a salon to becoming the head stylist on one of the hottest shows on television. He also discussed the hairstyling profession from both the salon and entertainment sides.