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The decision-theoretic Downsian model and other related accounts predict that increasing perceptions of election closeness will increase turnout. Does this prediction hold? Past observational and experimental tests raise generalizability and credible inference issues. Prior field experiments either (1) compare messages emphasizing election closeness to non-closeness messages, potentially conflating changes in closeness perceptions with framing effects of the voter encouragement message, or (2) deliver information about a particular race's closeness, potentially altering beliefs about the features of that election apart from its closeness. We address the limitations of prior work in a large-scale field experiment conducted in seven states and find that a telephone message describing a class of contests as decided by fewer, as opposed to more, votes increases voter turnout. Furthermore, this effect exceeds that of a standard election reminder. The results imply expected electoral closeness affects turnout and that perceptions of closeness can be altered to increase participation. [ABSTRACT FROM AUTHOR]

When does increasing mobilization effort increase turnout? Recent experiments find second calls containing a reminder to vote increase turnout beyond an initial contact. We argue existing studies cannot explain why reminder calls are effective because they test bundled treatments including a late mobilization attempt, a late mobilization attempt given earlier contact, and potentially activating reciprocity established in earlier contact. We report results from a two-round voter mobilization field experiment that allows us to isolate these different mechanisms. We find that reminder calls increase turnout by 1.2% points among subjects contacted in an earlier attempt, but that enhancing reciprocity by providing a reminder call offer during an early call does not increase turnout beyond a second call. Additionally, we fail to find heterogeneous effects of reminder calls by stated preference for a reminder or by stated vote intention, suggesting certain mechanisms do not explain the effects of reminder calls. [ABSTRACT FROM AUTHOR]

Proparticipatory norms play a central role in driving turnout. However, a broad norm that people are supposed to vote cannot explain why some people fail to participate or why rates of participation vary sharply across elections. We argue that the norm of voting extends beyond the mere act of voting. We present empirical evidence supporting the position that the social rewards for participating are conditional. The social rewards for casting an ill-informed vote are far smaller than those associated with casting an informed ballot. Moreover, some low-information voting strategies are viewed as less desirable than simply abstaining. Our findings illustrate an important constraint on the capacity of social norms to foster turnout. The effectiveness of efforts to translate norms into higher rates of turnout may depend on ensuring that voters are informed enough to cast a meaningful ballot. [ABSTRACT FROM AUTHOR]

Are mobilization appeals that include information about descriptive voting norms more effective at increasing turnout when the descriptive norm is framed positively (by highlighting a referent’s desirable behavior and encouraging consistent behavior) instead of negatively (by highlighting a referent’s lack of desirable behavior as problematic but also encouraging that behavior)? Few published studies have experimentally assessed this question and yield mixed results. We address the need for additional replication by designing and analyzing data from two field experiments conducted across four states in the 2014 primary and general elections. We find no differential effects on turnout of framing descriptive voting norms positively or negatively. The results are not sensitive to election context, the mode of treatment delivery, or whether the descriptive norm appeals involve a group or self-referent. Additional research is needed to understand the conditions under which positive versus negative descriptive norm framing has distinguishable effects on turnout. [ABSTRACT FROM AUTHOR]

Prior experiments show that campaign communications revealing subjects’ past turnout and applying social pressure to vote (the “Self” treatment) increase turnout. However, nearly all existing studies are conducted in low-salience elections, raising concerns that published findings are not generalizable and are an artifact of sample selection and publication bias. Addressing the need for further replication in high-salience elections, we analyze a field experiment involving 1.96 million subjects where a nonpartisan campaign randomly sent Self treatment mailers, containing a subject’s vote history and a comparison of each subject’s history with their state median registrant’s turnout behavior, in high-salience elections across 17 states in 2014. Sending the Self mailer increases turnout by 0.7 points or 2.2%. This effect is largely consistent across states, with somewhat larger effects observed in states with lower ex ante election salience. Our study provides precise evidence that social pressure effects on turnout are generalizable. [ABSTRACT FROM AUTHOR]

Recent research finds that doubts about the integrity of the secret ballot as an institution persist among the American public. We build on this finding by providing novel field experimental evidence about how information about ballot secrecy protections can increase turnout among registered voters who had not previously voted. First, we show that a private group’s mailing designed to address secrecy concerns modestly increased turnout in the highly contested 2012 Wisconsin gubernatorial recall election. Second, we exploit this and an earlier field experiment conducted in Connecticut during the 2010 congressional midterm election season to identify the persistent effects of such messages from both governmental and non-governmental sources. Together, these results provide new evidence about how message source and campaign context affect efforts to mobilize previous non-voters by addressing secrecy concerns, as well as show that attempting to address these beliefs increases long-term participation. [ABSTRACT FROM PUBLISHER]