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Bureaucratic reputation is one of the most important concepts used to understand the behavior of administrative agencies and their interactions with multiple audiences. Despite a rich theoretical literature discussing reputation, we do not have a comparable measure across agencies, between countries, and over time. I present a new strategy to measure bureaucratic reputation from legislative speeches with word‐embedding techniques. I introduce an original dataset on the reputation of 465 bureaucratic bodies over a period of 40 years, and across two countries—the U.S. and the U.K. I perform several validation tests and present an application of this method to investigate whether partisanship and agency politicization matter for reputation. I find that agencies enjoy a better reputation among the members of the party in government, with partisan differences less pronounced for independent bodies. Finally, I discuss how this measurement strategy can contribute to classical and new questions about political–administrative interactions. [ABSTRACT FROM AUTHOR]