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Results of a study indicate that pharmacy does not have a characteristic value orientation, but business-oriented values predominate over altruistic ones. Present students seem to have higher social and lower economic values than professionals, and females in pharmacy hold higher social values than females in general. (MSE)

Studies show only limited pharmacist-patient communication. Research in personal communication by pharmacists is shown to be a means of improving health care, the image of pharmacy, and patient compliance with drug therapy, and to expand the pharmacist's role. Communication skills are concluded to be essential to the development of the clinical role. (MLW)