1. The Future of the Small Rural Grocery Store: A Qualitative Exploration.
- Author
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Pinard, Courtney A., Fricke, Hollyanne E., Smith, Teresa M., Carpenter, Leah R., and Yaroch, Amy L.
- Subjects
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GROCERY industry personnel , *RURAL Americans , *BUSINESS planning , *ECONOMIC competition , *CUSTOMER services , *PRODUCT quality , *BUSINESSPEOPLE , *ATTITUDE (Psychology) , *HEALTH promotion , *BUSINESS , *CUSTOMER relations , *GROUNDED theory , *INTERVIEWING , *RESEARCH methodology , *NATURAL foods , *RESEARCH funding , *RURAL conditions , *SHOPPING , *QUALITATIVE research , *JUDGMENT sampling , *DATA analysis , *THEMATIC analysis , *DATA analysis software , *MEDICAL coding , *DESCRIPTIVE statistics ,BUSINESS & economics - Abstract
The article discusses research regarding rural grocery storeowners' perceptions of their communities, their business practices, and factors that influence their sustainability and the ability to support healthy food choices in Nebraska as of 2016. According to the article, storeowners reported on strategies that they employ to remain competitive by focusing on customer service and product quality. The public health aspects of obesity in America are examined, along with small U.S. stores.
- Published
- 2016
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