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Start Over Descriptor "Wit and humor -- Influence" Journal american banker
1 results on '"Wit and humor -- Influence"'

1. Paging Peyton - Clever Ads Work Best, Survey Finds

Author

Jalili, H. Michael

Subjects
Wit and humor -- Usage, Wit and humor -- Influence, Credit and debit card industry -- Advertising, Advertising -- Methods, Advertising -- Evaluation, Banking, finance and accounting industries, Business, Economics
Abstract

Credit card advertisements that are both funny and clever give issuers a better return on their investment than those that are just funny, a marketing executive said. 'How you use [...]

Published
2007

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