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Research and Development work on Commercial Agriculture (CA) has not sufficiently been taken into account of those transformations occurring in the country’s socio-economic and political environment, especially in the lens of decision-making and adoption of eco-friendly technologies in CA. It has been debated for a long time that well-set strategic policies and guidelines incorporated and agreed upon by all stakeholders into a model possess a vast potential to facilitate such decision-making towards the establishment of an eco-friendly CA. In the light of that, an illustrative model was built of which the logical paths were characterized by the variables stand for Key Performance Drives (KPD) to exhibit the state of societal acceptance of the research outputs on the concept of ‘Research for Society’ within the realm of functional flexibility of research institutes. The outputs and outcomes from such an exploratory analysis would facilitate research institutes working on CA to systematically adopt the ‘best-fit KPDs’ in research development and researches to be conceived from societal roots. Further, it would establish the true connections and dependencies between research, social awareness of research needs, and flexibility of research institutes to enhance the performance of the sector, through collected data on Key Performance Indicators (KPI).

Research and Development work on Commercial Agriculture (CA) has not sufficiently been taken into account of those transformations occurring in the country's socio-economic and political environment, especially in the lens of decision-making and adoption of eco-friendly technologies in CA. It has been debated for a long time that well-set strategic policies and guidelines incorporated and agreed upon by all stakeholders into a model possess a vast potential to facilitate such decisionmaking towards the establishment of an eco-friendly CA. In the light of that, an illustrative model was built of which the logical paths were characterized by the variables stand for Key Performance Drives (KPD) to exhibit the state of societal acceptance of the research outputs on the concept of 'Research for Society' within the realm of functional flexibility of research institutes. The outputs and outcomes from such an exploratory analysis would facilitate research institutes working on CA to systematically adopt the 'best-fit KPDs' in research development and researches to be conceived from societal roots. Further, it would establish the true connections and dependencies between research, social awareness of research needs, and flexibility of research institutes to enhance the performance of the sector, through collected data on Key Performance Indicators (KPI). [ABSTRACT FROM AUTHOR]