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The article focuses on the lawsuit being filed by the family of a young college student who drowned after a night of drinking. Jared Dion, a student at the University of Wisconsin, La Crosse, Wisconsin, took one of the university's Safe Ride Program buses from the campus into the city's bar district where he apparently fell into the Mississippi River and drowned after a night of drinking. The family claims that the city is at fault for not taking preventive measures after the previous deaths at its Riverside Park. Dion's family also claims the university encouraged binge drinking by allowing the school paper to run advertisements from bars and by running the Safe Ride Program, which provides buses between the bars and the campus.