1. Enhance the sustainability of private land transport system at Ayer Keroh, Melaka
- Author
-
Yu Xin Ou Yang Yang, Boon Cheong Chew, S. R. Hamid, and Heoy Shin Loo
- Subjects
Finance ,Sustainable transport ,Geography ,biology ,Land transport ,business.industry ,Toll ,Sustainability ,biology.protein ,Operations management ,business ,Municipal council ,Transport system - Abstract
Ayer Keroh Toll that under the administration of Hang Tuah Jaya Municipal Council (HTJMC) is the main entrance for the people to enter to the city from North-South Expressway. This situation causes congestion to happen in this area especially during weekend and holiday and lead to air pollution. Hence, it is important to solve this problem beginning with the transport system and brings the city toward the sustainable way by learning the foreign city experience. In this research, the researchers start to revise the case study from foreign city councils on what and how they improve their cities transport system in term of sustainability. There are total of 17 case studies been studied including the cities that recognize with Sustainable Transport Award (STA) and other special activity and event that held worldwide. These cases studied are merged with the behavioral modification. There are four methods of changing behavior: positive reinforcement, negative reinforcement, punishment and extinction. Besides, t...
- Published
- 2017