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A literature survey proved that trade shows are important marketing tools, enabling sellers to present and test new products, to monitor their competitors, and to establish personal contacts with customers. The paper extends the current research of trade shows by analyzing exhibitors' motives for exhibiting. The research is conducted for a traditional international agricultural fair - Bread Basket. Exhibitors, including animal production exhibitors, crop production exhibitors and agriculture technology exhibitors, were offered a list of potential motives for exhibiting and were asked to indicate their agreement (disagreement) on a 5-point Likert scale. Subsequently, a factor analysis revealed four key factors for exhibiting, including searching for information and company development, product development, focus on company surroundings and new market possibilities. Finally, exhibitors were surveyed again in order to choose one of thes e factors to be the most important one for exhibiting. Logistic regression revealed how the specific variables (NACE classification, year of establishment and frequency of exhibiting) influence the selected factors. [ABSTRACT FROM AUTHOR]

The paper presents an analysis of market power in the output milk-processing market. In particular, the paper identifies market failures in the output milk-processing market in 24 EU member states. The analysis is based on a mark-up model and the application of stochastic frontier methodology. The results show that market failures are pronounced on the EU output milk-processing market. However, the abuse of oligopoly market power is not large on average, despite the fact that we can find significant differences among the countries. The mark-up distribution is skewed toward lower values. That is, the majority of companies are characterized by only a small or almost no degree of market power; however, there are companies (about 10 %) with considerably high oligopoly market power. [ABSTRACT FROM AUTHOR]

The paper presents the analysis of cereal production in the EU. The analysis provides the comparison of production technologies and technical efficiency among EU countries using the country specific multiple output distance function models in the first step and metafrontier approach in the second step to determine the level and development of technical efficiency. The results show the high technical efficiency of cereal producers in the analyzed countries. On average, the differences in technical efficiency among the analyzed countries are not pronounced; however, the technologies used as well as the determinants of technical efficiency differ significantly. [ABSTRACT FROM AUTHOR]

The paper deals with an analysis of the technical and scale efficiency of farms operating in LFA. In particular, we provide an analysis of the relationship between farm size and technical and scale efficiency. The results of the fitted stochastic frontier model show that significant differences in the relationship between efficiency and farm size can only be found for technical efficiency in the group of farms with more than 1000 hectares. [ABSTRACT FROM AUTHOR]