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Tea has rich symbolic meanings in China’s economic culture, thus accumulating strong value advantages, which continues to influence Chinese people ’ s psychology and behavior of tea consumption. By sorting out tea classics in China and drawing on relevant marketing concepts, this study traces the construction process of tea ’ s symbolic value from a historical perspective, aiming to analyze its role on Chinese consumer demand, enrich the theoretical framework of symbolic consumption, and provide reference for the effective promotion of Chinese tea brands. [ABSTRACT FROM AUTHOR]