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Your search keyword '"Irene Lucas"' showing total 2 results
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2 results on '"Irene Lucas"'

1. AirTouch Cellular

Author

Sloane, Jane Irene^Lucas Kelly

Subjects
AirTouch Communications Inc. -- Advertising, Cellular telephone services industry -- Advertising, Wireless communication systems -- Services, Wireless telecommunications service, Wireless voice/data service, Advertising, marketing and public relations, Business, general
Abstract

Decision date: October Budget: $100 million Incumbents: BBDO, Minneapolis; Bozell Worldwide, Southfield Mich, and Costa Meso, Calif.: Alcone Marketing Group, Irvine, Calif.: Mering & Associates, San Francisco; TBWA/Chiat/Day, Venice, Calif. [...]

Published
1998

2. American Family Publishers

Author

Sloane, Jane Irene^Lucas Kelly

Subjects
Advertising, marketing and public relations, Business, general
Abstract

Decision date: Undisclosed Budget: $12 million Incumbent: None MARKET SITUATION Jersey City, N.J.-based American Family has been battling bad press from lawsuits alleging misleading wording in its mailings. Since then, [...]

Published
1998

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