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2 results on '"Irene Lucas"'

1. American Family Publishers

Author

Sloane, Jane Irene; Lucas Kelly

Subjects
American Family Publishers -- Marketing, Marketing industry -- Marketing, Periodical publishing -- Marketing, Advertising, marketing and public relations, Business, general
Abstract

Budget: $12 million Decision date: Undisclosed Incumbent: None MARKET SITUATION Jersey City, N.J.-based American Family has been battling bad press from lawsuits alleging misleading wording in its mailings. Since then, [...]

Published
1998

2. AirTouch Cellular

Author

Sloane, Jane Irene; Lucas Kelly

Subjects
AirTouch Cellular -- Planning, AirTouch Cellular -- Advertising, Cellular telephone services industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Budget: $100 million Decision date: October Incumbents: BBDO, Minneapolis; Bozell Worldwide, Southfield Mick, and Costa Mesa, Calif; Alcone Marketing Group, Irvine Calif.; Mering & Associates, San Francisco; TBWA/Chiat/Day, Venice Calif. [...]

Published
1998

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