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Mass Marketer Backs Power Brands; Slow Movers Could Be Cut Adrift Procter & Gamble is on the verge of adopting a 'sink or swim' approach to supporting its weaker brands, [...]

Two California Units of Big Blue Are Close to Opening Their Own Reviews Advertising opportunities within the newly spawned IBM family of business units continue to grow. Sources said last [...]

The ongoing breakup of IBM into a federation of smaller, more independent units could mean big money to the right agencies as some of Big Blue's newly autonomous units search [...]

Retailers on both the West and East Coasts are starting to draw a line in the sand over Procter & Gamble's so-called everyday low price strategy. Last week, the Oakland, [...]

The clock is ticking for D'Arcy Masius Benton & Bowles on the Burger King account. DMB&B has assembled some high-powered creative help as it prepares for a client meeting in [...]

A major marketing shakeout could be looming at IBM with key executives in charge of advertising either leaving or rumored to be out the door, as the company's $50-million-plus account [...]

The aftershocks from Procter & Gamble's aggressive move toward lower prices and reduced trade promotion costs continue to ripple through the packaged-goods industry, as Colgate-Palmolive and Dial Corp. move to [...]

In a move that clearly indicates that the Roy Rogers restaurant chain will maintain its own identity, Hardee's Food Systems is on the verge of naming Jordan, McGrath, Case & [...]

By Michael McCarthy--Procter & Gamble's revolutionary gambit to restore brand equity by finally taming the $36-billion trade promotion monster won a tentative new ally last week when Kraft General Foods [...]

No longer content to be a hip alternative to Coke, Pepsi is mounting a strong challenge to its giant rival's No. 1 status in the U.S. with a new multi-million [...]

By Kevin McCormack and Michael McCarthy-American Home Products is talking to agencies within its stable for ideas on the Anacin business currently at Partners & Shevack/N.Y., sources said last week. [...]

By Michael McCarthy-for the second straight year, Procter & Gamble is on track to increase its global ad spending by roughly 20%, at which rate the packaged-goods giant will crash [...]

By Michael McCarthy - As the recession-plagued advertising industry limps into the fourth quarter, a number of major advertisers are looking to throw a knockout punch at their cash-strapped competitors [...]

Contributors: Angela Dawson, Andrew McMains, Joan Voight Golf Replacement Therapy on Female Agenda As we approach the lazy days of summer, a time-honored ad agency ritual is picking up steam. [...]

Contributors: Angela Dawson, Andrew McMains, Joan Voight Take a bagel. Spray paint it gold. Staple a red ribbon to it. Whaddya got? The top prize in an internal awards program [...]

Contributors: Angela Dawson, Andrew McMains, Joan Voight Ex-Intern Interested in the Agency Business What's next for Monica Lewinsky after her 15 months of fame? Try this: The former White House [...]

Contributors: Angela Dawson, Justin Dini 'Spell Check' Has Own Ideas for Exec Names Ah, the wonders of 'spell check.' Not only is the computer function a handy copy editing tool, [...]

Contributors: Angela Dawson, Justin Dini You've heard of the Barrymores, the Redgraves? Well, meet another famous acting clan: the Hirshbergs. Gerald and Eric Hirshberg are currently being featured in TV [...]

Contributors: Angela Dawson, Justin Dini Ad Vets Blast Biz to Wide-Eyed Audience Maybe they thought they were going to hear tales of how the ad business was like Melrose Place's [...]

IT ALL STARTS WITH THE TALKING ROCK. To make a creative presentation to this client, you first have to speak to the large rock at the entrance of the estate. [...]

Contributors: Justin Dini, Tanya Irwin, Hank Kim, Andrew McMains, Kathleen Sampey, Judy Warner Scenes from the 4As: What about that 'O'? The American Association of Advertising Agencies' annual meeting--four days [...]

Contributors: Justin Dini, Tanya Irwin, Hank Kim, Andrew McMains, Kathleen Sampey, Judy Warner Job hopping in the ad industry is rampant. But former account executive Ben Bishop has made the [...]

Contributors: Justin Dini, Tanya Irwin, Hank Kim, Andrew McMains, Kathleen Sampey, Judy Warner John When Tops List of Biggest Earners at Public Cos. Introducing a new rite of Spring: ShopTalk's [...]

Emily Fromm Noreen O'Leary, Jim Osterman, T.W. Siebert Movie Lampoons Advertising Business The ongoing battle between creatives and account executives is satirized in 'Suits,' the new film depicting life in [...]

Emily Fromm, Noreen O'Leary, Jim Osterman, T.W. Siebert The ad community in Richmond, Va., has been buzzing about whether or not Richmond Ad Club president Jessica Welton meant to insult [...]

Emily Fromm, Noreen O'Leary, Jim Osterman, T.W. Siebert Copywriter Trades Pen for Keyboard As advertising veterans like Charlotte Beers return to the business, one industry legend is getting out. Ed [...]

Contributors: Teresa Buyikian, Justin Dini, Joan Voight Rick Hadala Seeks More Cash from IPG Rick Hadala isn't fading away as quickly as Martin Puns might like. Sources say Hadala, who [...]

Contributors: Teresa Buyikian, Justin Dini, Joan Voight A group of San Francisco creatives who bonded in the trenches at Goodby, Silverstein & Partners still escape the grind together--despite being rivals [...]

Contributors: Teresa Buyikian, Justin Dini, Joan Voight Thirsty? Have Some 'Sex on the Client' Some say wild parties are a thing of the past in the ad business--but not at [...]

He's Assembling a New Redskins Bid Team Dan Snyder isn't ending his quest to buy pro football's Washington Redskins-he's reverting to the original game plan. The Snyder Communications chairman was [...]

Contributors: Karen Benezra, Glen Fest, Noreen O'Leary, Jim Osterman, David Gianatasio Count GSD&M among the list of companies victimized by cyberscourge 'Melissa.' The Austin, Texas, shop unwittingly passed along the [...]

Contributors: Karen Benezra, Glen Fest, Noreen O'Leary, Jim Osterman, David Gianatasio If you are one of the eagle-eyed viewers who thought you saw a new themeline from Polaroid, well, you [...]

Contributors: Karen Benezra, Glen Fest, Noreen O'Leary, Jim Osterman, David Gianatasio Mary Wells' Mustique Mansion on the Block? Looking for a little getaway good enough for any self respecting ad [...]

Contributors: Karen Benezra, Glen Fest, Noreen O'Leary, Jim Osterman, David Gianatasio Tom Adams, copywriter at Crispin Porter & Bogusky, may want to add the title 'crime buster' to his resume. [...]

$200 Mil. Nissan Dealer Business to Shift From TBWA/Chiat/Day LOS ANGELES--TBWA/Chiat/Day and Omnicom Group last Thursday signed an agreement to purchase Zimmerman & Partners Advertising, Fort Lauderdale, Fla., according to [...]

Contributors Justin Dini, Andrew McMains, Hank Kim, Angela Dawson, Aaron Baar Judging Adweek's Report Cards is always fun. Every year, we ask shops to submit seven paid TV spots and [...]

Contributors Justin Dini, Andrew McMains, Hank Kim, Angela Dawson, Aaron Baar It's bad enough when your Super Bowl ad gets panned by critics, but how about getting stiffed on the [...]

Contributors Justin Dini, Andrew McMains, Hank Kim, Angela Dawson, Aaron Baar Gotham's $100 Mil. Question Gets 'No' Answer Memo to Jeff Goodby and Rich Silverstein: Be careful about asking for [...]

Contributors Justin Dini, Andrew McMains, Hank Kim, Angela Dawson, Aaron Baar Timing is everything. It seems that Gonzaga, the Cinderella team of the NCAA men's college basketball tournament, was looking [...]

Agency Also in Acquisition Talks With True North's Modem Media LOS ANGELES-Think New Ideas is losing one of its largest clients, Oracle, but replacing it with a potential big-bucks startup [...]

Contributors: Aaron Baar, Teresa Buyikian, Angela Dawson, Jim Edwards, Hank Kim, Joan Voight When the elephants fight, it's the agencies that get crushed. Or do they? Ask TBWA/Chiat/Day, which finds [...]

Contributors: Aaron Baar, Teresa Buyikian, Angela Dawson, Jim Edwards, Hank Kim, Joan Voight 'Part pioneer, part Horshack' was how staffers at Deutsch/LA described Donny Deutsch in a video they created [...]

Contributors: Aaron Baar, Teresa Buyikian, Angela Dawson, Jim Edwards, Hank Kim, Joan Voight Jay Chiat Blames 'Nesting' Instinct American Advertising Federation Hall of Fame inductee Jay Chiat had a crowd [...]

Contributors: Aaron Baar; Teresa Buyikian, Angela Dawson, Jim Edwards, Hank Kim, Joan Voight If Suissa Miller's David Suissa is right that many agency reviews are either 'fixed, fake or forever,' [...]

Purchase Would Strengthen TBWA/C/D's Nissan Relationship NEW YORK-Omnicom Group and TBWA Worldwide are in negotiations to buy Zimmerman & Partners Advertising. The move is designed to stabilize TBWA's relationship with [...]

Riney SVP Will Take Top Slot on Mitsubishi Account LOS ANGELES-After a national search, Deutsch/LA has hired car veteran Steve Morrissey to oversee its $250 million Mitsubishi Motors Sales of [...]

Michael Greenlees Tries His Hand Again With TBWA He's founded one of the industry's great creative hot shops only to watch his dreams of building an empire come to nothing. [...]

THEY SAY IT'S all about the work. A quick read of Fallon McElligott's first-ever press kit, however, leaves the impression that size also matters. Chairman Pat Fallon's bio takes pains [...]

When John Hegarty of Bartle Bogle Hegarty arrived in New York to launch his first U.S. office, he learned that things run a little differently here than across the pond. [...]

Pete Hamill on Advertising, Monica and Joe D WHAT WOULD AN Irish-American journalist, screenwriter and novelist know about the Jewish experience? If you're talking about Brooklyn-raised scribe Pete Hamill, then [...]