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1. Arnold's Jetta Check Up: Dayton/Faris directs Volkswagen's six-minute short

Author

Anderson, Mae

Subjects
Market trend/market analysis, Automobile Industry, Volkswagen Jetta (Automobile) -- Advertising, Advertising campaigns -- Forecasts and trends -- Services, Automobile industry -- Advertising -- Services -- Forecasts and trends
Abstract

Arnold's campaign for the 2005 Volkswagen Jetta, which broke last week, featured the usual TV spots, print and outdoor ads, etc.--but it also featured a short film, The Check Up, [...]

Published
2005

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