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The article examines some changes at Turner Broadcasting System under the leadership of president David Levy. It mentions the March Madness final of the media company which marks the first time that various networks carried the Basketball Championship of the National Collegiate Athletic Association (NCAA), the reduction in advertising (ad) load on various shows led by Turner Ad Sales president Donna Speciale and the content overhaul by Turner Entertainment creative officer Kevin Reilly.

The article cites several executives including Joe Marchese of Fox Networks Group Inc., Sean Moran of Viacom Inc., and Donna Speciale of Entertainment Networks with their respective company's revenue. Marchese launches a series of initiatives which include the six-second ads to linear TV, dropping standard ads from FX's digital and video on demand (VOD) platforms.

The article provides information on business related aspects of Donna Speciale, president at Turner Broadcasting System Inc.