Search

Your search keyword '"Turner AD"' showing total 11 results
Start Over "Turner AD" Topic advertising, marketing and public relations Journal adweek
11 results on '"Turner AD"'

1. A Little Startup Called Walmart: WITH TWO CYBER-SAVVY EXECS LEADING THE WAY, THE RETAIL GIANT IS FINDING NEW WAYS TO BE NIMBLE

Author

Gianatasio, David

Subjects
Intel Corp. -- Officials and employees, Comcast Corp. -- Officials and employees, AT&T Inc. -- Officials and employees, Viacom Inc. -- Officials and employees, Discovery Inc. -- Officials and employees, Walmart Inc. -- Officials and employees, Semiconductor industry -- Officials and employees -- Methods, Cable television broadcasting industry -- Officials and employees -- Methods, Telecommunications industry -- Officials and employees -- Methods, Discount stores -- Innovations -- Officials and employees -- Methods, Social networks -- Methods, Executives -- Methods, Teaching methods -- Methods, E-commerce, Technology, Semiconductor industry, Telecommunications services industry, Advertising, marketing and public relations, Business, general
Abstract

WELCOME TO THE ADWEEK 50, our annual celebration of corporate Leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, [...]

Published
2018

3. ADWEEK 50

Author

Gianatasio, David

Subjects
Paramount Global -- Officials and employees, Microsoft Corp. -- Officials and employees, Viacom Inc. -- Officials and employees, Snap Inc. -- Officials and employees, Cable television broadcasting industry -- Officials and employees, Television broadcasting industry -- Officials and employees, Computer software industry -- Officials and employees, Big data, Machine learning, Marketing, Advertising, marketing and public relations, Business, general, Women's National Basketball Association -- Officials and employees, Facebook (Online social network)
Abstract

For these movers and shakers, the future arrives every day, as they traverse the fast-morphing business landscape to deliver more customers, increase revenue, improve the user experience--and make their CEO [...]

Published
2017

4. Fifty Adweek

Author

Burgi, Michael

Subjects
PepsiCo Inc. -- Advertising -- Officials and employees, Verizon Communications Inc. -- Advertising -- Officials and employees, FX Networks L.L.C. -- Advertising -- Officials and employees, Amazon Studios, Inc. -- Advertising -- Officials and employees, Time Inc. -- Advertising -- Officials and employees, JPMorgan Chase & Co. -- Advertising -- Officials and employees, Discovery Inc. -- Advertising -- Officials and employees, Cable News Network -- Advertising -- Officials and employees, Nike Inc. -- Advertising -- Officials and employees, Cable television broadcasting industry -- Officials and employees, Athletic shoe industry -- Officials and employees, Soft drink industry -- Officials and employees, Advertising, Banking industry -- Officials and employees, Telecommunications services industry -- Officials and employees, Advertising executives, Periodical publishing -- Officials and employees, Video production companies -- Officials and employees, Communications industry -- Officials and employees, Telecommunications services industry, Banking industry, Advertising, marketing and public relations, Business, general, Instagram (Online service) -- Advertising, Facebook (Online social network) -- Advertising, Twitter (Online social network) -- Advertising, Snapchat (Online social network) -- Advertising
Abstract

CMOs are hot! Marketing chiefs represent the single largest cohort in this year's Adweek 50. Surprising, given that they're not directly responsible for bringing in revenue--that's the job of sales [...]

Published
2016

5. Turner's brain trust: under David Levy's watch, Kevin Reilly injects the media giant's platforms with fresh content while Donna Speciale reinvents the linear ad sales model

Author

Lynch, Jason

Subjects
Turner Broadcasting System Inc. -- Services -- Management -- Economic aspects, Cable television broadcasting industry -- Services -- Management -- Economic aspects, Company business management, Advertising, marketing and public relations, Business, general
Abstract

April 4 was a day that Turner president David Levy had been looking forward to 'for many, many years,' he says. For the first time in television history, his networks [...]

Published
2016

6. Dialing up the data: an upfront surge in audience-targeted advertising bodes well for fall's scatter market

Author

Lynch, Jason

Subjects
Viacom Inc. -- Advertising, Advertising, Cable television broadcasting industry, Advertising, marketing and public relations, Business, general
Abstract

This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers [...]

Published
2017

7. Mediaweek 50

Author

Crupi, Anthony

Subjects
Cable television broadcasting industry -- Marketing -- Officials and employees, Advertising, marketing and public relations, Business, general
Abstract

Conan O'Brien looks like a guy who's lived out every road cliche in the American metal songbook. The day is heaving itself toward noon and the talk-show host is leaning [...]

Published
2010

8. When it comes to truTV's new ad load, less is more: the network caps its evolution (remember court TV?) by cutting its prime-time ads almost in half this fall

Author

Lynch, Jason

Subjects
Advertising executives, Advertising, marketing and public relations, Business, general
Abstract

There's a lot more to see as truTV's original series return for their new seasons this fall. All of the network's prime-time original shows, including Impractical Jokers, Adam Ruins Everything [...]

Published
2016

9. Fox, cablevision the money game

Author

Crupi, Anthony and Bachman, Katy

Subjects
Cablevision Systems Corp. -- Rankings, FOX Sports Networks L.L.C. -- Rankings, Cable television broadcasting industry -- Rankings, Advertising, marketing and public relations, Business, general
Abstract

In addition to robbing some 3 million subscribers in New York and Philadelphia of the MLB National League Championship series between the Phillies and Giants, as well as Fox Sports' [...]

Published
2010

10. Cable hot list 2010

Author

Crupi, Anthony

Subjects
Cable television broadcasting industry -- Rankings, Internet/Web advertising -- Rankings, Comedy programs -- Rankings, Television comedies -- Rankings, Internet/Web advertising, Advertising, marketing and public relations, Business, general
Abstract

1 TBS Having bum-rushed the broadcast upfront party the past two years running, David Levy and Steve Koonin aren't exacta pair of shrinking violets. But in drawing NBC outcast Conan [...]

Published
2010

11. Putting it in context: to foil clutter even the broadcast networks are linking ads to content

Author

Consoli, John

Subjects
Broadcasting industry -- Contracts -- Advertising, Internet/Web advertising -- Forecasts and trends, Advertising agencies -- Contracts, Cable television advertising -- Forecasts and trends, Contract agreement, Internet/Web advertising, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Contextual advertising has been popular online and on some specialized cable networks, most notably the Food Network, for years. But recently, the practice has been increasingly used by the more [...]

Published
2010

Catalog

Books, media, physical & digital resources
See catalog results