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1. Focus groups vs. online ;Clients: Weigh benefits, liabilities of research types before buying

Author

Greenbaum, Thomas L.

Subjects
Marketing research firms -- Planning -- Evaluation, Online services -- Evaluation -- Planning, Focus groups -- Evaluation, Cable television/data services, Company business planning, Online services, Advertising, marketing and public relations, Business, general
Abstract

Recently Advertising Age carried a front- page article talking about the trend toward using the Internet to conduct online focus groups ('Safe at any speed?', AA, Jan. 24). This was [...]

Published
2000

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