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The article reports that a survey conducted by the publication found that overall revenues for U.S. advertising agencies, media buying services, and marketing consulting firms increased by 3.7 percent in 2009. The survey also forecast a decline in that total for 2009, as more corporations reduce advertising spending due to the recession.

This article presents an outlook on advertising industry salaries in the U.S. in 1992, according to the first annual salary survey of Advertising Age. Even though employees at agencies and their clients expect 7.6% growth in salaries, to an average $58,651 in 1992, they do not seem to be cheering. The buying power of advertising industry salaries continues to flatten as the recession nears the two-year mark, and right-sizing, a new euphemism for scaling down to a lean-and-mean efficiency, is making more people spend longer hours at work and toil harder for less pay.

The article reports that a survey conducted by the public relations agency Manning Selvage & Lee found that almost 20 percent of corporate marketing directors surveyed reported they had bought advertising in at least one mass media outlet in return for a news story. This trend is worrisome to public relations firms, because the damage done to a company's image when such events become known is considerable.

The article reports that a survey of member firms conducted by the trade group the Direct Marketing Association found that the industry suffered an overall decline in revenue in the first quarter of 2008. This was considered especially worrisome, as direct marketing has long been thought to be relatively immune to weakened economic conditions.

The article reports that a survey by the marketing research firm TNS Media Intelligence found that overall U.S. advertising spending increased by only 0.6 percent in the first quarter of 2008. Analysts blamed weakening economic conditions. Spending declined in several key areas including Internet advertising. Increased spending in Spanish-language mass media were responsible for the small overall gain.

The article reports that a survey of Hyundai automobile dealers in the U.S. finds a vast majority approve of the company's television advertising campaign that debuted in the fall of 2007. The spot advertisements, created by the agency Goodby, Silverstein & Partners, do not show images of Nyundai automobiles. The dealers approved of the attempt to differentiate the Hyundai brand.

This article reports on a study, conducted by advertising agency J. Walter Thompson Co. in the U.S. in 1990 and 1991, on the status of economic recession in the country. The agency hired KSR Research to survey 1,100 Americans last June 1990 and 1,000 more in January 1991, interviewed in random telephone surveys. That survey and the agency's own research suggest the recession is unlike other recent downturns in many respects. For starters, it is affecting white-collar workers most because of lay-offs at major corporations and in the financial industry.

The article focuses on issues of interest to the U.S. advertising industry as of March 2006. The income and net worth for the average family in the U.S. barely increased from 2001 to 2004, according to the U.S. Federal Reserve Board's latest Survey of Consumer Finances. An increase in the net income posted by Publicis for 2005 contributed to the value of its stocks on March 6.

Presents the results of two polls on consumer perception as of August 1990 of a possible recession in the U.S. within the next twelve months. Percentage who said a recession within the next twelve months is very likely; Factors which make the chances of a recession more likely; Percentage who said they are following the Middle East crisis coverage very closely.

The article reports that a survey of the shopping habits of wealthy consumers conducted by Google Inc. found a surprisingly large number of those surveyed preferred electronic commerce to shopping in retail stores. Over 90 percent were more likely to use the Internet to make a purchase than were less affluent consumers.

This article suggests that some world markets are seeing advertising growth even though spending in major countries is being hit by tough economic times, according to a survey of agencies, advertisers and industry associations internationally by "Advertising Age" conducted in 1991. While Great Britain, Australia, Canada and South Africa are hoping for 1991 spending to be flat at best, markets such as Spain and Thailand continue to grow. Many healthy markets, however, have been hurt recently by the sluggish world economy and the Persian Gulf War.