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Your search keyword '"BUSINESS partnerships"' showing total 2 results
Start Over Descriptor "BUSINESS partnerships" Journal advertising age Region europe
2 results on '"BUSINESS partnerships"'

1. Levy leverages Dentsu ties.

Author

SPEER, LARRY, Sanders, Lisa, and CUNEO, ALICE Z.

Subjects
*ADVERTISING agencies, *BUSINESS partnerships
Abstract

The article highlights the revenue and business benefits of advertising agency, Publicis Groupe citing its partnership with the Japan-based advertising agency, Dentsu which was awarded with Hewlett-Packard Co. advertising account. Publicis also plans a sports-marketing joint venture with Dentsu in Europe.

Published
2002

2. MEDIA MOVES.

Subjects
*ADVERTISING, *PERSONNEL changes, *PUBLISHING, *RECAPITALIZATION, *BUSINESS partnerships
Abstract

Presents international news briefs on several developments in the advertising industry as of June 14, 1993. Appointment of Elinore Carmody as publisher of the as yet untitled teen magazine to be launched in October in the U.S.; Completion of Lang Communications' recapitalization with Sandler Media Partners; Partnership between QVC Network and British Sky Broadcasting to introduce QVC's home shopping service in Great Britain, Ireland and other areas of Europe.

Published
1993

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