1. Budgets flatline in first quarter.
- Author
-
Ives, Nat
- Subjects
- *
ECONOMIC surveys , *ADVERTISING spending , *HISPANIC American mass media , *INTERNET advertising , *ECONOMICS ,ADVERTISING & economics - Abstract
The article reports that a survey by the marketing research firm TNS Media Intelligence found that overall U.S. advertising spending increased by only 0.6 percent in the first quarter of 2008. Analysts blamed weakening economic conditions. Spending declined in several key areas including Internet advertising. Increased spending in Spanish-language mass media were responsible for the small overall gain.
- Published
- 2008