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Start Over Topic advertising Journal advertising age
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1. Catalogs' hit paper ceiling.

Subjects
*ADVERTISING, *PAPER, *PRICES
Abstract

Editorial. Focuses on the impact on the advertising industry of the rising costs of paper. Strategies by direct marketers.

Published
1995

2. When reaching out to sexes, the proof is in the packaging.

Subjects
*ADVERTISING, *LOOSE-leaf binders, *PAPER
Abstract

This article reports on the use of different approaches by school supplies manufacturer Mead Corp. when advertising virtually the same line of school binders and papers to boys and girls, in the U.S. in 1993.

Published
1993