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This article reports on the acquisition of Wired by Conde Nast Publications in June 1998. While Wired gains the endorsement of an old-guard print publishing company, it continues to reinvent itself through the models and aspirations of new media. Editor in Chief Karina Heron, who came to the magazine in 1995 and took her current post when Louis Rossetto, founder of the magazine, stepped down last December 1997, says, "For me, Wired is a good example of a bona-fide virtual community that can exist between editors and readers." Harder to pin down categorically than most print publications, Wired is a technology-business-culture hybrid that Conde Nast Editorial Director James Truman praises as "a very unusual magazine."

The article discusses journalists or bloggers employed by so-called "content farms," Internet industry firms which operate online journalism Web sites which pay journalists a nominal sum for each published article. Journalists who have achieved some financial success through content farms are considered. Such writers typically publish articles on celebrities or other topics which generate larger amounts of Internet traffic.

Talks about the ratings earned by some journalists and publishing companies. NYT/About.com; ABC News; Talon News.

Presents an opinion of columnist and publisher Joe Cappo. His contributions to the periodical "Crain's Chicago Business"; Lessons learned from him; Retirement plan of Cappo.

This article presents updates on publishing executives in the U.S. as of November 24, 2003. On Veterans Conde Nast executive Day Steve Florio lunched with Liz Smith at the Four Seasons next to Vernon Jordan. Kirk Douglas will be saluted by the American Legacy Foundation for his efforts in raising public awareness of tobacco-related ills. Sean Flanagan was promoted to worldwide publisher by National Geographic. The publisher has just opened a sales office in London, England. Editor Emily Listfield sent along a copy of the redesigned Fitness (Gruner & Jahr USA Publishing) for December. New York Daily News columnist Denis Hamill has a novel out from Simon & Schuster (Atria Books) called Sins of Two Fathers.

Presents news briefs related to advertising and publishing as of April 2003. Sale of the premiere issue of "Lifetime," edited by Sally Koslow; Title of a memoir written by Ira Ellenthal for his dad; Death of "Buffalo News" columnist Bob Curran.

Presents an account of the author's meetings with John Mack Carter, chief editor of "Good Housekeeping" magazine. Reason of Carter for asking the author to accompany him during the 1999 meeting of the Magazine Publishers of America; Reputation of Carter in the U.S. journalism sector; Characteristics of Carter; Educational background; Overview of Carter's journalism career.

This article enumerates the role and contributions of journalist Sidney R. Bernstein to the advertising industry. For Ad Age staffers, Sid became a living symbol on the fair and accurate reporting. He never ceased of reminding the editors of Ad Age that this was, the neighborhood newspaper of people in the advertising business. He said its function was to cover business news that meant something to friends and readers.

This article presents several passages from the writings of journalist Sid Bernstein on various issues, including advertising.