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The article focuses on the attitudes of attendees at the Magazine Publishers of America's 2001 annual Kelly Awards ceremony held in Los Angeles, California. The glamor of the event cannot mask the fear and uncertainty of those in magazine business. Attendance at the ceremony was down by a third from last year. According to one attendee, 2001 is the worst publishing environment in 25 years.

Presents information on the operations of the general interest newspaper 'Los Angeles Times,' as of 1990. Market competitors; Estimated time spent by the average reader with the 'Los Angeles Times'; Design of the newspaper, aimed at making it more accessible to readers; Impact of the economy on the operations of the 'Los Angeles Times.'