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Discusses the cost of television advertising in the United States. Value of repeat episodes of programs in the network television advertising marketplace and the syndicated television marketplace; The audience-delivery capability of a program; Top 50 syndicated television programs ranked by advertising price.

Presents news briefs on the U.S. advertising industry as of September 17, 2004. Initiatives of "Maxim" magazine to increase consumer subscription rate; Appointment of Joseph Parsons at Travel & Leisure Golf; Wedding of Susan Magrino, a public relations officer and fiancé James D. Dunning Jr.

The article reports on the decision by the periodical "Family Circle" not to change its rate base in 1997 in the United States. According to Andreas Wiele, senior vice president-general manager of the periodical, the company is experimenting with a higher cover price for "Family Circle" on a limited basis. The periodical's rate base is currently at 5 million.

Informs about the launch of the Media Entertainment Compact Disc (MECD). Description of the magazine; Details of the persons behind he concept of the magazine; Ad tariffs of the MECD.

Speculates the possibility of lowering of postal rates in US. Views of Postmaster General Marvin Runyon; Information regarding Postal Service market shares; Marketing strategies; Details..

Informs about the discount packages launched by Sprint, MCI Communications Corp. and AT&T in long-distance telephone market in US. Views of Candice Bergen spokeswoman for Sprints; Details.

Reports on predictions that magazine advertising rates will increase in January 1996 due to high paper prices. Periodicals announcing rate increases as of June 1995; Reaction from media buyers; Remarks from industry analysts.

The article presents information on the mail rate plan of the U.S. Postal Service that favors the use of bar codes and pre-sorting. The changes are supposed to speed delivery by giving a break to high-volume mailers that prepare cards and letters for machine sorting and raising rates for companies that don't. A spokesman for the Direct Marketing Association said his organization is leaning toward supporting the plan. Second-class mail would be split into a low-cost service called Publications Service and another for regular periodicals mail. Publications in the regular periodicals class would see their rates increase about 17%, while those in the lower-cost class would see a 14% decrease.

Presents data on the price for a 30-second commercial in prime-time television shows for fall 1994. Comparison of the prices of the different cable network companies; Coverage of the data to include prime time schedule for each days of the week.

Reports on the results of the 1993 Newspaper Rate Differentials Study conducted by the American Association of Advertising Agencies (Four A's). Gap between newspaper advertising rates paid by national and local advertisers; Rate differentials among the largest circulation newspapers; Rate differential as a serious problem for newspaper advertisers.

Reports on advertising rates in either color or black and white in periodical issues. Scientific American; Volleyball Magazine; Business Week; Woodworker; ABA Journal; Audio Video Interiors; Car Audio & Electronics; Popular Mechanics; Us; Black Enterprise; Metropolitan Home; Penthouse; Home Mechanix; Home Furniture; Omni; New York.

Reports on the Postal Service's Board of Governors' proposed increase for most classes of mail. Significance of the proposal to advertising mailers; National Newspaper Association's plan to challenge the proposal; Alternative mail delivery operations' reaction to the proposal.

The article presents advertising rates for various publications in the United States. Magazines included in the list are "Bridal Guide," "Cooking Light," "Details," "Entertainment Weekly," "Essence" and "Family Fun."

Discusses advertising rates of various periodicals in the United States as of December 1990. "Discover"; "Golf Illustrated"; "HomeOwner"; "1,001 Home Ideas."

Presents information on the advertising rates in various magazines in the U.S. as of October 1990.