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1. Marketing strategies. Part 4: Payers.

Author

Lawson G and Washington G

Subjects
Ambulatory Care Facilities economics, Humans, Marketing of Health Services economics, Referral and Consultation economics, Reimbursement Mechanisms economics, United States, Contract Services economics, Managed Care Programs economics, Radiology economics
Published
1994

2. Marketing strategies. Referring physicians. Part 3.

Author

Lawson G and Washington G

Subjects
Humans, Physicians, Family, United States, Marketing of Health Services organization & administration, Medical Oncology organization & administration, Radiology organization & administration, Referral and Consultation organization & administration
Published
1993

3. Marketing strategies. Part 2: Resources & targets.

Author

Lawson G and Washington G

Subjects
Ambulatory Care Facilities economics, Ambulatory Care Facilities statistics & numerical data, Humans, Neoplasms radiotherapy, United States, Consumer Behavior, Marketing of Health Services, Radiotherapy economics, Referral and Consultation
Abstract

This is the second in a series of articles concerning the marketing of a radiation oncology center. This month, we concentrate on patients and how they are influenced.

Published
1993

4. Developing a marketing action plan.

Author

Lawson G and Washington G

Subjects
Catchment Area, Health economics, Decision Making, Organizational, Economic Competition, Medical Oncology organization & administration, Planning Techniques, Product Line Management, Referral and Consultation, United States, Marketing of Health Services methods, Medical Oncology economics, Radiotherapy economics
Published
1993

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