1. Recruiting racially and ethnically diverse smokers seeking treatment: Lessons learned from a smoking cessation randomized clinical trial
- Author
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Monica Webb Hooper, Taghrid Asfar, Michael A. Antoni, Asha Dorsey, Estefania C. Ruano Herreria, Tulay Koru-Sengul, and David J. Lee
- Subjects
medicine.medical_specialty ,medicine.medical_treatment ,Ethnic group ,Medicine (miscellaneous) ,Toxicology ,Article ,Newspaper ,law.invention ,Randomized controlled trial ,law ,medicine ,Humans ,African american ,Smokers ,business.industry ,Patient Selection ,Hispanic or Latino ,Ethnically diverse ,Black or African American ,Clinical trial ,Psychiatry and Mental health ,Clinical Psychology ,Family medicine ,Cost analysis ,Smoking cessation ,Smoking Cessation ,business - Abstract
INTRODUCTION: Recruiting racial/ethnic minorities in smoking cessation trials is a priority. This study described lessons learned from recruiting a diverse sample of African American, White, and Hispanic/Latinx smokers in a smoking cessation trial. METHODS: We implemented a 42-month recruitment campaign utilizing reactive (e.g., word-of-mouth, newspaper, radio, online ads, flyers, community partnerships) and proactive (e.g., direct invitations) strategies. We included 821 participants in the analysis. We described our recruitment strategies’ implementation, their enrollment yield and rate (number enrolled/number screened) by race/ethnicity, and direct cost-per-participant (CPP: total cost/number of enrolled) for paid strategies. RESULTS: Enrollment yields were higher using reactive strategies than proactive strategies (94.3% vs. 5.7%). The top source of enrollment was word-of-mouth among African Americans (36%) and Whites (44%), and flyers among Hispanics/Latinxs (34%). Proactive recruitment, word-of-mouth, and flyers were more successful among African Americans than other groups. Newspaper and online ads were more successful among Hispanics/Latinxs than other groups (P
- Published
- 2022