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In this article the author discusses the different approaches in conducting a research regarding alcohol beverage industry. He believes that researchers should see to it that reimbursement for a study equals indirect and direct costs. He explains that if the research is funded by the industry, the researcher must be ready always to demonstrate with guide questions such as why do many principles apply to one industry.

Aims Using terms of justification such as ‘corporate social responsibility’ and ‘partnerships with the public health community’, the alcoholic beverage industry (mainly large producers, trade associations and ‘social aspects’ organizations) funds a variety of scientific activities that involve or overlap with the work of independent scientists. The aim of this paper is to evaluate the ethical, professional and scientific challenges that have emerged from industry involvement in alcohol science. Method Source material came from an extensive review of organizational websites, newspaper articles, journal papers, letters to the editor, editorials, books, book chapters and unpublished documents. Results Industry involvement in alcohol science was identified in seven areas: (i) sponsorship of research funding organizations; (ii) direct financing of university-based scientists and centers; (iii) studies conducted through contract research organizations; (iv) research conducted by trade organizations and social aspects/public relations organizations; (v) efforts to influence public perceptions of research, research findings and alcohol policies; (vi) publication of scientific documents and support of scientific journals; and (vii) sponsorship of scientific conferences and presentations at conferences. Conclusion While industry involvement in research activities is increasing, it constitutes currently a rather small direct investment in scientific research, one that is unlikely to contribute to alcohol science, lead to scientific breakthroughs or reduce the burden of alcohol-related illness. At best, the scientific activities funded by the alcoholic beverage industry provide financial support and small consulting fees for basic and behavioral scientists engaged in alcohol research; at worst, the industry's scientific activities confuse public discussion of health issues and policy options, raise questions about the objectivity of industry-supported alcohol scientists and provide industry with a convenient way to demonstrate ‘corporate responsibility’ in its attempts to avoid taxation and regulation. [ABSTRACT FROM AUTHOR]

Background and aims The alcohol industry produces 'responsible drinking' advertising campaigns. There is concern that these may promote drinking while persuading governments and the general public that the industry is acting responsibly. This paper examined young people's thoughts and feelings in response to one of these campaigns in Australia. Design A qualitative analysis of introspection data provided by young drinkers after exposure to a responsible drinking advertisement produced by DrinkWise called 'How to Drink Properly'. Setting Perth, Western Australia. Participants Forty-eight 18-21-year-old drinkers. Measurements The qualitative data were imported into NVivo10 and coded according to the various stages of advertising effects frameworks. A thematic analysis approach was used to identify patterns in the data relating to (i) perceptions of the source and purpose of the advertisement and (ii) any resulting attitudinal or behavioural outcomes. Findings Despite the sample comprising mainly high-risk drinkers, participants were generally unable to relate to the heavy drinkers depicted in the DrinkWise advertisement. This disassociation resulted in a perceived lack of need to modify their own drinking behaviours. Instead, the study participants found the advertisement to be entertaining and supportive of existing social norms relating to heavy drinking among members of this age group. Conclusions The 'How to Drink Properly' advertisement by Drinkwise in Australia may reinforce existing drinking attitudes and behaviours among young drinkers. [ABSTRACT FROM AUTHOR]

The author comments on key issues and developments in the alcohol industry pertaining to research methods and historical data. The author highlights the functions of a public health alcohol agency in providing policy decisions for the industry discussing financial problems related to its operations and in providing funds for the industry. The paper discusses public health and industry relationships based on historical data focusing on the alliance between the Trade and anti-drink interests after the First World War highlighting war time restrictions on alcohol and drinking.

In this article the author expresses his views regarding the importance of research funding in the alcohol industry. He thinks that research funding is a complex system of interests and dependencies with the biggest issue reflecting on societal and ethical consequences of science and technology policy as a whole. He believes it is the scientist's duty to take the role of policy advocates when their expertise and results justify.

The article focuses on the impact of receiving support from dangerous consumption industries to the value of health care practices and research findings. The author stressed the importance of considering demand characteristics of social situations by the research community. He also mentioned the responsibilities of research personnel in the influence and interpretation of research findings.

The article comments on the evaluation of the moral jeopardy related with receiving funding from dangerous consumption industries. The study specifically focused on the purpose, extent, relevant, identified link (PERIL) model for individual and community situations, especially in academic medical centers. The author stated that the analysis of moral jeopardy might help in combating the dangers in the slippery slope arguments.

Comments on a published editorial about the strategies of the alcohol industry in the United States to protect the image of its product. Views on the funding of the industry; Reason for the interest of the industry in scientific research.

The article comments on the moral dimension in the funding of research from alcohol, tobacco and harm-producing industries. The author argues that the association between industry and research will not be based on the moral conflict between public good and commercial plans of the dangerous consumption companies. He stressed the importance of promoting research integrity rather than focusing on moral values as may be characterized in drinking, smoking or gambling.