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Start Over Descriptor "female image" Journal acta universitatis sapientiae: philologica
2 results on '"female image"'

1. The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Author

Nechifor Andreea and Dimulescu Cristina

Subjects
female image, feminist movement, inter-war years, the discourse of advertising, discourse analysis, Philology. Linguistics, P1-1091
Abstract

This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.

Published
2018
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2. The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Author

Andreea Nechifor and Cristina Dimulescu

Subjects
female image, feminist movement, Discourse analysis, Romanian, Media studies, language, inter-war years, P1-1091, Sociology, the discourse of advertising, discourse analysis, Philology. Linguistics, language.human_language
Abstract

This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.

Published
2018

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