1. The impact of employee communication and perceived external prestige on organizational identification
- Author
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Ale Smidts, Adriaan T.H. Pruyn, Cees B M van Riel, Department of Marketing Management, and Department of Strategic Management and Entrepreneurship
- Subjects
Employee research ,ComputingMilieux_THECOMPUTINGPROFESSION ,Organizational identification ,business.industry ,Strategy and Management ,InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS ,employee communication, member identification, participation in decision making, perceived external prestige, social identity theory ,Organizational commitment ,Public relations ,Organisation climate ,Organizational performance ,General Business, Management and Accounting ,jel:M ,jel:M31 ,Organization development ,Employee morale ,Management of Technology and Innovation ,IR-70175 ,Organizational learning ,Business ,METIS-201027 ,Business and International Management ,jel:L29 - Abstract
Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of employee communication, the communication climate, appears to play a central role: it mediates the impact on OI of the content of employee communication. These results suggest that the importance of how an organization communicates internally is even more vital than the question what is being communicated. Consequences of the results for managing and synchronizing internal and external communication are discussed.
- Published
- 2001
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