1. Application effect of marketing theory of 4Cs of dietary guidance in patients with dysphagia after first-ever stroke (基于市场营销4C理论在首发脑卒中后吞咽障碍患者饮食指导中的应用效果)
- Author
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TAN Bihai (谭碧海), WU Shifang (吴世芳), DENG Yingxiu (邓颖秀), DENG Meijie (邓美杰), LU Lanlan (陆兰岚), and HUANG Yanying (袁昌杰)
- Subjects
marketing theory of 4cs ,stroke ,dysphagia ,dietary guidance ,市场营销4c理论 ,脑卒中 ,吞咽障碍 ,饮食指导 ,Nursing ,RT1-120 - Abstract
Objective To explore the effect of dietary guidance based on marketing theory of 4Cs in patients with dysphagia after first-ever stroke. Methods A total of 100 patients with dysphagia after first-ever stroke admitted to the Department of Neurology of Hechi Hospital of Traditional Chinese Medicine from January 2021 to June 2022 were selected as the study objects, and were randomly divided into control group (50 cases) and observation group (50 cases) according to the digital table method. The control group received routine dietary care for post-stroke dysphagia. In the observation group, dietary guidelines based on the marketing theory of 4Cs were constructed, and the intervention lasted for 6 months. The swallowing function and quality of life of patients in the two groups were observed and compared before and after intervention for 6 months. The effect of interventions was evaluated, and the incidence of complications during intervention was observed. Results After 6 months of intervention, observation group had a better outcome of Water-swallowing test compared with that in the control group(P
- Published
- 2024
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