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The article reveals the role of a foreign language / languages in the context of linguistic globalization and multiculturalism. The research featured the current attitude of German society to foreign languages and cultures. The authors believe that there is no contradiction between the modern multilingualism requirements and the promotion of German in the European community as a wholesome and stable language. As borders between languages become transparent, the development of linguistic consciousness acquires a special role. The research objective was to identify the motives behind borrowing that result from the needs of modern European community. The authors also explained the cases of incomplete or impossible assimilation of borrowings in German. They revealed some characteristics of English borrowings in German. For instance, hyphenation refers to the spelling of nouns borrowed from English. English verbs acquire German forms of weak verbs and their conjugation endings. Most borrowed nouns proved to have an unstable grammatical gender, while some of them are likened to German nouns and receive inflections. The syntagmatics of English adjectives is determined by English phonetics. The authors believe that the study of linguistic globalization will be useful to those interested in the development of European languages.

The article deals with the representations of the images of America and Europe in the linguistic consciousness of students from Arab countries. The relevance of the chosen topic is due to the current geopolitical factors and the economic prerequisites governing the modern society. The object of the present study is the linguistic consciousness of the native Arab speakers. The subject is the country images that are formed in the mind of Arab culture members. The results of the research are based on the material obtained in the course of the free associative experiment. An analysis of the constructed associative fields made it possible to divide the verbal reactions into contiguity and similarity associations; to select the most frequent responses to the presented stimuli; to evaluate the valueemotional component of the images and to see the similarities and differences in the perception of the countries by Arab students; to show the hierarchy of semantic links and fields in estimates of incentives. The results of the study show that linguistic consciousness is a dynamic phenomenon, the formation of which is influenced by the modern political, economic, and sociocultural changes and transformations.

The article is devoted to the study of the theory of naive linguistics and the principles of its research. The material of the research is the results of psycholinguistic experiment. The results show ordinary representations of native speakers of Mongolian language. The words denoting flora and fauna (bionyms) were used as the stimuli for the experiment. The responses in the experiment have revealed a specific character of word functioning in the language consciousness of Mongolian native speakers. To describe a naive view on a word meaning, the respondents used associations in the form of spontaneous definitions and citations that include the word stimulus as well as comparisons it inspired. The research has made it possible to reconstruct a fragment of the ethnical language world view as a component of the language consciousness of Mongolian native speakers. In the conclusion the author gives a description of these bionyms, compiled on the basis of lexicographic processing of reactions and within the framework of the naive linguistics theory.