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This article describes a special type of advertising texts characterized by a text-stylistic replication. This property of text implies an intentional imitation of the original source by preserving its typical distinctive feature that depends on the type of the first principle. This makes it possible to recognize the imitation despite the changing lexical, grammatical and subject-shaped components. The paper features a specific differentiation of such texts based on linguistic and / or rhythmic-sound imitation of the proto-word while taking into consideration the elements of the plot and expressive means. From the point of view of peculiarities of imitation of this or that source, construction and artistic organization in the advertising space, the following types of text-stylistic secondary nature can be distinguished: 1) the imitation of specific works; 2) the imitation of an indefinite number of similar works; 3) the imitation of speech of a particular speaker; 4) the imitation of an indefinite number of similar speeches. Within each of these types the advertising material is divided into additional groups, depending on the type of source and means of creating stylization. The paper provides a description of the basic features of such secondary nature texts as well.

Conceptual studies are an intensively developing area of research nowadays. They are aimed at considering such fundamental problems as structures of representation of knowledge about the world and ways of the conceptual organization of knowledge in the language. The central term in research of a linguistic world-image is the concept, which draws attention of research workers in various areas of science. The current paper features the PERSONALITY (PERSÖNLICHKEIT) concept, which is significant for both Russian and German cultures, and some of its characteristics. The author describes the features of the word's inner form and conceptual features of these concepts. The main group among the image features is represented by anthropomorphic characteristics, where character, social and valuable features are significant for the research. The paper includes a number of synonyms of words representing the concepts under discussion, which provides an aggregate structure of these concepts.

The paper presents the problem of the Siberian Cossacks crisis in the period of socio-political upheavals of the revolution and Civil War in 1917–1920. The aim of the paper is to examine the reasons and the essence of the regional Cossack community crisis in the course of the 1917 revolution and the Civil war as well as to identify the options and results of its resolution. The problem is investigated on the basis of the dialectical-materialistic method of cognition: each position is examined through the light of historicism, in connection with other historical events of the era and with specific historical experience. The "Cossack issue" took shape in the early XXth century amid the civil transformation of the Russian society. In Siberia the issue received internal and external content. The internal content of the issue is made up of the contradictions between the rank-and-file Cossacks and the officers due to the inequality of landholdings, as well as between the Cossack mainstream, on the one hand, and the Cossack troops’ lieutenant colonels, on the other, because of the problem of the land reserve exploitation and compliance with the rights and obligations equivalence in the Cossack community. The external constituent is made up of the contradictions between the privileged Cossack community in Siberia and the peasantry and minority peoples of the region concerning the land issue. Moreover, the "Cossack issue" included also a general historical tendency – the search for optimal ways to abolish the Cossack class privileges and to equalize them in rights and responsibilities with the rest of the population of Russia. Since in this period there was no class-caste unity of the Cossacks de facto, this fact was to be established de jure. And it was the 1917 revolution that was responsible for it. The "Cossack issue" resolution resulted in the acute social-political opposition both within the regional Cossack community and in the civil war of the Siberian Cossacks with the bulk of the Siberian population. The results of the study can be used when writing generalized works on the history of Siberia, lecturing on Russian history of this period, teaching courses on the history of the 1917 revolution and the Civil war.

The paper deals with the issue of bridging the gap between the language as a tool of professional communication and the language learnt as an academic subject focused on general vocabulary and structures, which hinders effective professional communication of a non-linguist graduate. This problem is aggravated by the lack of language teacher training in content subjects: mastering peculiarities of a specific professional language as a variety of numerous social dialects requires substantial experience in this particular field. Therefore, teaching a foreign language in a non-language higher educational institution calls for wider implementation of CLIL approach (integration of content and language training) to dealing with language material in developing communicative competence. The paper points out competence focused nature of CLIL and its motivational potential. The authors discuss some specific features of teacher’s preparing for classes in this context and suggest several teaching techniques aimed at expanding involvement of professional variety of language in the process of training future experts for increasing their professional communication skills, including case studies, effective use of audiovisual teaching aids and multimedia presentations in a special field. The article stresses the need for further integration of a second language and content training in the professional field, which requires a systematic approach and collaboration of all participants in higher educational process.

The paper proposes an analysis of the idioms that have reference to the modus of gustatory perception. The main goal of the paper is to study structural and semantic features of the idioms belonging to this group as well as to consider cognitive and stylistic characteristics of their representation in English literary texts, specifically in W. S. Maugham’s novels “Theatre” and “The Razor’s Edge”. The classifications of the idioms according to the perceptive predicates and to their abilities to characterize either a perceptive subject, or a perceptive object, or perceptive activity itself are presented. The features of their usage in fiction are in the focus of attention.

The paper characterizes the process of creation of medical infrastructure and first aid system to immigrant and indigenous people in Tashkent and the Tashkent district in the second half of the XIX – the beginning of the XX century by the imperial authorities. The purpose of the paper is to reveal the medical condition in the second half of the XIX – early the XX century in Turkistan, types and amount of medical care, which was provided to the indigenous population of the region, by studying biographical and source materials. The paper draws attention to the fact that initial medical assistance to the immigrant population and then the indigenous dwellers of the region were provided by surgeons who settled mainly in Tashkent and the major cities of Turkestan. I. P. Sheverdin was one of the first surgeons who founded the rural hospital in remote place of Tashkent district – village Tillyau in 1899 – 1903, whose asceticism and dedication the inhabitants of this village still remember. It is shown that medical services in Tashkent and the Tashkent district in the pre-revolutionary period developed slowly, which corresponds to the first stage of initiation of the indigenous population of the region to the modern achievements of medicine.

The paper is devoted to the depiction of deer in the decoration of Tagar weapons. Such images are not numerous, much fewer than the deer images on other types of Tagar inventory. However, in terms of expression and diversity the deer images in the decoration of Tagar weapons are not inferior and even superior to those in other extant categories of items. The paper presents the experience of systematizing animal style decoration of Tagar weapons based on such features as the type of weapon, animal posture and image style. The authors revealed the stylistic traditions of images dating back to Arjan-Mayemir traditions, images on deer stones of the Sayan-Altai and Mongolian-Trans-Baikal type, as well as the impact of the Scythian art from Tuva and Altai. Styles of deer depiction in knife decoration were correlated with blade types. It was possible to determine that some of the images with depictive signs of the early Scythian tradition were performed on items related to the later stages of Tagar culture, indicating the duration of the early Scythian traditions along with new versions of images.

The paper discusses the role of linguistic examination in civil law and common law legal systems. It argues that while it is forensic linguistic expertise that often plays an important role in civil law systems, the lay people’s opinion is crucial in common law systems. It suggests that the best way to obtain adequate results for civil law systems (including the Russian legal system) is to combine the two approaches, that is, to make use of an expert linguistic analysis of the linguistic competence of lay speakers of the language in question. Various examples illustrate the point (among them the problems arising in civil suits of honor protection and business reputation defense as well as the famous “tomato case”, in which the United States Supreme Court addressed whether a tomato was classified as a fruit or a vegetable). In addition, the paper discusses vague wording and consequent difficulty of implementation of the “Federal Law on the National Language of the Russian Federation.”

The “Diary” of the Soviet diplomat I. M. Maisky, who worked in London for more than ten years first as a messenger, then as the Soviet ambassador to the UK, is one of the valuable sources for the interwar period and the Second World War. The “Diary” contains records of Maisky’s conversations with the leading British politicians and public figures and his own thoughts on a wide range of issues, including the problems of the British Empire. The author of the paper analyzes the views of the Tories on the prospects for the British Empire and the Commonwealth of the postwar period and reveals the plans for the reconstruction of the Empire and its transformation while maintaining the dominant position of Britain in the format of a new relationship with the dominions and colonies. The paper shows that within the British political establishment there was no consensus on the future of the empire and, as the materials of the “Diary of diplomat” evidence, the problem of the evolution of the Empire had a close relationship with other areas of foreign and domestic policy.

The paper describes the poems «Swift» and «Sonnet» by L. I. Averyanova in literary, historical and cultural contexts. The analyses of lexical features and metre-rythmical organization of the poetical texts are introduced in the paper The author revealed that the poems are assembled by the theme of love and description of the city scenery. However, the nature in the «Sonnet» is portrayed as an integral part of the city-myth, while people and the megalopolis in the «Sonnet» are opposed to the natural world. As a result of the study the poems from the correspondence between Averyanova and Korsun are attributed to the modernist texts about the city.