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This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today's rapidly evolving landscape. It has a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and challenges in these fields. With innovative research contributions and case studies from around the world, this book will be instructive in shaping the way we look at the world of media and ourselves. This is a highly useful guide for university professors, research scholars, writers, journalists and media professionals who wish to stay updated on the recent shifts in public relations and media communication

This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, 2024 9th International Conference on Modern Management, Education and Social Sciences（MMET 2024） to be held in September 20-22, 2024. This conference takes'bringing together global wisdom in scientific innovation to promote high-quality development'as the theme and focuses on cutting-edge research fields including Modern Management and Education Technology. MMET 2023 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!

This book is open access. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. The 5th International Conference on Big Data and Social Sciences (ICBDSS 2024) will be held on August 16 - 18, 2024, in Shanghai, China. In order to allow more scholars to have the opportunity to participate in the conference to share and exchange experience. This conference mainly focused on'big data','social science'and other research fields to discuss. At present, my country has entered the era of'big data cloud migration', that is, the era of big data, the Internet of things, cloud computing and mobile Internet. The market demand for big data talents is also increasing day by day. The purpose of the conference is to provide a way for experts, scholars, engineering technicians, and technical R&D personnel engaged in big data and social science research to share scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the academic achievement industry Platform for chemical cooperation. The conference sincerely invites experts, scholars from domestic and foreign universities, scientific research institutions, business people and other relevant personnel to participate in the conference.

This is an open access book. 2024 5th International Conference on Mental Health, Education and Human Development was held on May 17–19,2024 in Kaifeng, China. MHEHD2024 is to bring together innovative academics and industrial experts in the field of Mental Health, Education and Human Development to a common forum. The primary goal of the conference is to promote research and developmental activities in Mental Health, Education and Human Development and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Mental Health, Education and Human Development and related areas. We warmly invite you to participate in MHEHD2024 and look forward to seeing you in Kaifeng, China!