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English for IT Communication provides a comprehensive introduction for students and professionals studying IT or computer science and covers all forms of technical communication from emails and memos through procedures to reports and design specs. In each case, the book offers multiple real-world examples, looking at who the texts are written for, what their purpose is, and how these affect what is on the page.Key features of this book include● How to write for different audiences and purposes● How to design documents for ease of access and understanding● How to communicate in multimodal media● How to reference in IEEE● Multiple different examples and breakdowns of common text types to show how they are written and to produce an understanding of quality in each● Online support material including authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter● Internationalized coverage of IT communication exemplarsThis book is an accessible guide to writing effective forms of IT communications of the kind needed for all IT degree programs which aim to prepare students for the modern workplace. Practical and clearly written, it is designed to introduce readers to features of the most common genres in IT and computer science.

This book focuses on scientific terminology and phraseology in research papers in the domains of new technologies which remain to be highly specialized means of communicating. It approaches scientific communication both from the theoretical and practical perspective with the use of corpus linguistics methodology. The current study is a holistic and comprehensive approach to message construction starting from the macrostructure of a research paper, via terminology and phraseology, ending with the pragmatic aspects, all of which contribute to communicating research results.The book will be an indispensable aid for language researchers and translators as well as anyone interested in scientific communication, particularly in technical and empirical domains.

Publishing your research in an international journal is key to your success in academia. This guide is based on a study of over 1000 manuscripts and reviewers'reports revealing why papers written by non-native researchers are often rejected due to problems with English usage and poor structure and content. With easy-to-follow rules and tips, and examples taken from published and unpublished papers, you will learn how to: prepare and structure a manuscriptincrease readability and reduce the number of mistakes you make in English by writing concisely, with no redundancy and no ambiguitywrite a title and an abstract that will attract attention and be readdecide what to include in the various parts of the paper (Introduction, Methodology, Discussion etc)highlight your claims and contributionavoid plagiarismdiscuss the limitations of your researchchoose the correct tenses and stylesatisfy the requirements of editors and reviewers This edition has two completely new chapters covering machine translation and using AI tools (e.g. chatbots, paraphrasers, editing tools) to improve and correct the English of a text. Other titles in this series: Grammar, Usage and Style Grammar, Vocabulary, and Writing Exercises (three volumes) 100 Tips to Avoid Mistakes in Academic Writing and Presenting English for Presentations at International Conferences English for Academic Correspondence English for Interacting on Campus English for Academic CVs, Resumes, and Online Profiles English for Academic Research: A Guide for TeachersAdrian Wallwork is the author of more than 40 English Language Teaching (ELT) and English for Academic Purposes (EAP) textbooks. He has trained several thousand PhDstudents and researchers from 50 countries to write papers. He edits research manuscripts through his own proofreading and editing agency.

英語が苦手だが必要性を感じている読者に向けた独習書。具体的な学習方法や学習計画を示し、継続して学習ができるスキームを提供。英語学習データ集「英語工具箱」を用意。

Appraisal is the way language users express their attitude towards things, people, behaviour or ideas. In the last few decades, significant achievements have been made in Appraisal Theory research, yet little attention has been paid to appraisal in scientific texts, especially in relation to the contrast to how it is applied in English and Chinese.This title examines the similarities and differences of Appraisal systems in English and Chinese scientific research articles. Using a self-constructed corpus of scientific research articles, the authors make cross-linguistic comparisons in terms of the quantity and distribution patterns of categories of appraisals. They creatively categorise articles into theoretical scientific research articles and applied studies and discover that for both languages, each genre can have its own favorite mode of distribution for the realization of appraisal systems. In addition, this research helps appraisal theory systems to become more explicit, specific, and more applicable for the analysis of scientific research articles.Students and scholars of applied linguistics, comparative linguistics and corpus linguistics will find this an essential reference.

This book is for university students, with at least a mid-intermediate level of English. It can be used as part of an English for Academic Purposes (EAP) course, either alone or with the companion volume Writing an Academic Paper in English. The chapters are independent so that EAP teachers and students can choose those sections that best fit their needs. This means that a course could range from a minimum of 20 hours, up to 60 hours or more. There is an introductory chapter that includes what role academics play in today's world, where success is not just measured in terms of paper output and presentations at conferences, but also in involvement interdisciplinary projects and supporting society at large. Each chapter covers either a particular skill (e.g. preparing a script, pronunciation, visuals, how to begin and end a presentation) or the particular purpose of a specific moment in a presentation. For example, the final slide is designed not just to conclude and thank the audience, but is an opportunity to reach out for collaborations and assistance. The aims of each part of a presentation are also highlighted by comparisons with non-academic situations where similar skills are required. The course is highly practical with screenshots from real presentations given by PhD students. It is also designed to be fun to use. Other books in the series: Writing an Academic Paper in English Essential English Grammar and Communication Strategies Adrian Wallwork is the author of more than 40 ELT and EAP textbooks. He has trained several thousand PhD students and researchers from around 50 countries to write research papers and give presentations. He is also the co-founder of e4ac.com, an editing agency for non-native English-speaking researchers.

2007年刊行『はじめての理系英語リーディング』の改訂版。トピックの一部を最新の話題に入れ替え、一部の英文や解説を書き換え。練習問題も見直し、書き込み式でより学習しやすく！本書は、英語が苦手、英語学習が嫌い、という理工系の学生のための英文リーディングの入門書。科学系のトピックを扱った、さまざまな形式の英文を読み、単語の意味をつなげただけの「直訳」から脱却して文章の内容を深く理解するコツを学びます。

仕様書、マニュアル、メール、特許文書などの英文作成に困っていませんか?本書は、英語の技術文書に頻繁に登場する、よく似た意味を持つ単語の使い分け方を知ることができるリファレンスです。 ・和英辞典を引いたら、訳語がたくさん出てきて結局どれを使えばいいか分からない！・翻訳ソフトを使ったら、なんだかしっくりこない英文が出来上がった…。など、英文作成時のそんな「あるある」を解決します!

This book contains one hundred typical mistakes relating to papers, proposals, oral presentations, and correspondence with editors (e.g. journal submissions), reviewers (rebuttal letters), and editing agencies.The book is primarily intended for non-native English speaking researchers. However, it is also useful for editing agencies in order to help new or inexperienced editors spot the kinds of mistakes they need to correct in order to ensure their clients successfully have their papers published. Each section of a paper is covered separately: titles and abstracts; introduction and literature review; methods, results and tables; discussion and conclusions.Teachers of English for Academic Purposes (EAP) will learn which areas of writing and grammar to focus on including readability, word order, sentence length, paragraphing, ambiguity and punctuation. The last section in the book highlights the key areas where presenters make the most mistakes in terms of the use of English.Other books in this series: English for Writing Research Papers English for Presentations at International Conferences English for Academic Research: Grammar, Usage and Style English for Academic Correspondence English for Academic CVs, Resumes, and Online Profiles English for Academic Research: Writing Exercises English for Academic Research: Grammar Exercises English for Academic Research: Vocabulary Exercises English for Academic Research: A Guide for Teachers

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in English and writing.Emphasizes the importance of style in writing for a global audienceRevel™ Style: Lessons in Clarity and Grace asserts that good style is a matter of making informed choices in the service of one's readers. While writers know best what they want to say, readers ultimately decide if they've said it well. This long-established and highly respected text builds on that premise, with this 13th Edition providing up-to-date advice on gender-neutral writing and writing for global audiences. The principles offered here help writers understand what readers expect and encourage writers to revise to meet those expectations more effectively. This book is all you need to understand the principles of effective writing.Revel is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.

This fully updated edition of Redesigning English explores the innovative uses of English from early manuscripts to post-colonial literature, creative writing and developments in new media. Focusing on how English has, and continues to evolve through its global status, there is a strong emphasis on the visual forms of language and communication, and on issues of identity and politics. New chapters for this edition include; what makes English into Art? A tongue for sighing, English manuscripts: the emergence of a visual identity, English in a globalized world.

理工系の学生や研究者が、英語で論文を書けるようになることを目指す本。「論文」といっても、構成やスタイル、使われる表現は、研究分野や投稿するジャーナルによってさまざま。本書は、自分の研究分野で使われる言い回し、語句の用法、投稿先のジャーナルが求める論文の構成やスタイルを、自分で調べ理解し、論文を書くという「ESP（English for Specific Purposes）的な考え方」を学びます。

Based on 55 semi-structured in-depth interviews, this book investigates 15 high-tech engineering co-op professionals'writing experience in the workplace. It shows how the digital age has had a marked impact on the engineers'methods of communication at work, and how on-the -job writing has affected engineers'technical competence, shaped their professional identities, challenged their views on Chinese and English writing, and hindered their success in the workplace. The book identifies three aspects of writing practice: engineers'linguistic and literacy challenges, the reasons behind these challenges, and coping strategies, which suggest that engineers are underprepared and lack necessary support in the workplace. Lastly, the study shows that engineers need to engage in technical literacy through on-the-job writing so that they can fully deal with workplace discourse and socialize with diverse professional groups.Since the sample group interviewed in this book is engineers who studied at universities in the United States and have a foot in the world of school and work as well as knowledge of both Eastern and Western cultures, the book appeals to teachers, students, engineers and scientists who are interested in scientific and technological writing. It is also valuable for educators who prepare scientists, engineers, and technical communicators for professional roles, as well as for communication practitioners who work with engineers.

This book is a timely go-to resource for any professionals wishing to communicate with the growing number of readers whose first language is not English. It highlights the potential language difficulties these readers face, and provides guidelines and tools for overcoming them. The guidelines show how to convey complicated information clearly without affecting the integrity of the subject matter, while the practical ‘before'and ‘after'examples clearly illustrate how using these guidelines and improves scientific texts. The book also includes text evaluation tools that allow writers to rapidly assess the readability of their materials. It is based on theory and the authors'extensive experience in producing highly readable English texts for L2 readers who struggle with materials that were originally prepared for L1 readers.

Matthew J. Schlosser has been teaching English for nearly twenty years, primarily in his chosen home of Spain. Born in suburban Chicago, USA, he is the son of German-Lithuanian immigrants and he has always been interested in language. After obtaining a BA with honors in Germanic Language and Literature from the University of Illinois, USA, Matthew set off on a European adventure that began in Germany but quickly moved to Spain. In Barcelona, he worked as a German and English teacher to children, teenagers and adults at International House, where he obtained a Cambridge University-affiliated CELTA upon arrival and later DELTA. Since 2014, Matthew has been working at ESIC Idiomas in Madrid, where he has recently become a published materials writer thanks to the encouragement of his senior staff and ESIC's 5 Cultures program. When not working, you can probably find him on the tennis court, watching a tennis match or talking about tennis.

The book presents the first comprehensive description of avialinguistics. The author analyses this new interdisciplinary branch of applied linguistics that recognises the role of language for aviation purposes. She provides an integrated approach to Aeronautical English and proffers insights into aviation discourse, discussing its current linguistic errors and providing suggestions for aviation English communication improvement. The author tests theoretical considerations against illustrative real-life examples so as to facilitate an interpretation of regular pilot-controller communications.

英語論文のアブストラクトで英文読解を練習。正確に解釈できるように文の構造を図にしてわかりやすく解説。強力動詞・コロケーションなど，理系なら押さえておきたい重要語句も丁寧に紹介した。研究室配属後にまず読みたい一冊。

Over recent decades, linguists have used various theoretical frameworks to investigate the language of the workplace and public institutions, and this work continues to expand into new social contexts. This linguistic research has been used for various applied purposes, including the need to improve communication within organisations and with external clients, customers and patients, and to develop communication and language training programs. Language at Work: Analysing Language Use in Work, Education, Medical and Museum Contexts outlines recent linguistic research in a cross-section of institutions – museums, schools, universities, defence, non-government organisations, universities, hospitals and corporations, as well as Asian-based call centres. The chapters will be of interest to students and scholars of linguistics, language teachers, museum curators, trainers, and educators, in addition to the general reader interested in organisational communication.

Publishing your research in an international journal is key to your success in academia. This guide is based on a study of over 1000 manuscripts and reviewers'reports revealing why papers written by non-native researchers are often rejected due to problems with English usage and poor structure and content. With easy-to-follow rules and tips, and examples taken from published and unpublished papers, you will learn how to:prepare and structure a manuscriptincrease readability and reduce the number of mistakes you make in English by writing concisely, with no redundancy and no ambiguitywrite a title and an abstract that will attract attention and be readdecide what to include in the various parts of the paper (Introduction, Methodology, Discussion etc)highlight your claims and contributionavoid plagiarismdiscuss the limitations of your researchchoose the correct tenses and stylesatisfy the requirements of editors and reviewersThis new edition contains over 40% new material, including two new chapters, stimulating factoids, and discussion points both for self-study and in-class use.EAP teachers will find this book to be a great source of tips for training students, and for preparing both instructive and entertaining lessons.Other books in the series cover: presentations at international conferences; academic correspondence; English grammar, usage and style; interacting on campus, plus exercise books and a teacher's guide to the whole series.Please visit http://www.springer.com/series/13913 for a full list of titles in the series.Adrian Wallwork is the author of more than 30 ELT and EAP textbooks. He has trained several thousand PhD students and academics from 35 countries to write research papers, prepare presentations, and communicate with editors, referees and fellow researchers.

A research paper or graduate essay demonstrating weak English and poor formatting is likely to be rejected by an editor or marked down by an assessor; but why should these gaps in your English knowledge undermine your subject knowledge and skill as an engineer or student of the discipline?Written English: A Guide for Electrical and Electronic Students and Engineers is the first resource to work at the sentence level to resolve the English language problems facing international engineering students and scholars. Informed by hundreds of research papers and student essays, this valuable reference: Covers grammar essentials and key terms in the fields of electrical engineering, electronic engineering, and communication systems Uses real-world examples to reveal common mistakes and identify critical areas of focus Provides practical solutions to formatting, vocabulary, and stylistic issues Written English: A Guide for Electrical and Electronic Students and Engineers equips readers with the necessary knowledge to produce accurate and effective English when writing for engineering.

Mit fortschreitender Globalisierung von Waren und Dienstleistungen hält an immer mehr Arbeitsplätzen in Chemie-, Pharma- und Biotech-Branche die englische Sprache Einzug. In der Schule hat man zwar gelernt, sich über Alltagsthemen zu unterhalten, aber wenn es darum geht, dem Kundendienst am Telefon die Fehlfunktion des teuersten Geräts im Labor zu beschreiben, kommt doch so mancher ins Schwitzen. Nach einer Einführung, in der die wichtigsten Besonderheiten der englischen Sprache aus Sicht eines deutschen Sprechers rekapituliert werden, behandelt der Autor in 12 Lektionen Schritt für Schritt den Spezialwortschatz und fachspezifische Sprach- und Schreibformen. Die Themen reichen von mathematischen Ausdrücken über chemische Nomenklatur, Biomoleküle, Versuchstiere und Prozesstechnik bis hin zum Umgang mit Regulierungsbehörden und Audits. Gesprächssituationen wie der Anruf beim Kundendienst, die Vorstellung beim neuen Chef oder das Kundengespräch am Messestand werden analysiert und eingeübt. Mit direktem Bezug zur Berufspraxis geht dieser Sprachführer über herkömmliche Englischkurse weit hinaus und bietet wertvolle Hilfe für alle, die im Beruf besser Englisch sprechen wollen. Auch für den fachbezogenen Sprachunterricht an Fachschulen und Hochschulen ist dieses Buch bestens geeignet. Komplett mit Übungen, Tests und Rezepten, wie man die häufigsten Fehler vermeidet.

For courses in Technical Communication. A focus on oral and written correspondence in all fields Reader-friendly Technical Communication: Process and Product shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job relate text material to potential careers for students. The Ninth Edition builds upon the authors'proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines – from engineering, to consulting, banking, construction, and biotechnology – the authors showcase the importance of strong communication skills within every field. Also available with MyWritingLab™ MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more. Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyWritingLab, search for: 0134266455 / 9780134266459 Technical Communication: Process and Product Plus MyWritingLab with Pearson eText — Access Card Package Package consists of: 0133944131 / 9780133944136 MyWritingLab with Pearson eText — Access Card 013394414X / 9780133944143 MyWritingLab with Pearson eText — Inside Star Sticker 0134094034 / 9780134094038 Technical Communication: Process and Product

English is the language of science today. No matter which languages you know, if you want your work seen, studied, and cited, you need to publish in English. But that hasn't always been the case. Though there was a time when Latin dominated the field, for centuries science has been a polyglot enterprise, conducted in a number of languages whose importance waxed and waned over time—until the rise of English in the twentieth century. So how did we get from there to here? How did French, German, Latin, Russian, and even Esperanto give way to English? And what can we reconstruct of the experience of doing science in the polyglot past? With Scientific Babel, Michael D. Gordin resurrects that lost world, in part through an ingenious mechanism: the pages of his highly readable narrative account teem with footnotes—not offering background information, but presenting quoted material in its original language. The result is stunning: as we read about the rise and fall of languages, driven by politics, war, economics, and institutions, we actually see it happen in the ever-changing web of multilingual examples. The history of science, and of English as its dominant language, comes to life, and brings with it a new understanding not only of the frictions generated by a scientific community that spoke in many often mutually unintelligible voices, but also of the possibilities of the polyglot, and the losses that the dominance of English entails. Few historians of science write as well as Gordin, and Scientific Babel reveals his incredible command of the literature, language, and intellectual essence of science past and present. No reader who takes this linguistic journey with him will be disappointed.

Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communications is an ideal text to bridge business communication and technical communication courses. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Today, the language of science is English. But the dominance of this particular language is a relatively recent phenomenon - and far from a foregone conclusion. In a sweeping history that takes us from antiquity to the modern day, Michael D. Gordin untangles the web of politics, money, personality and international conflict that created the monoglot world of science we now inhabit. Beginning with the rise of Latin, Gordin reveals how we went on to use (and then lose) Dutch, Italian, Swedish and many other languages on the way, and sheds light on just how significant language is in the nationalistic realm of science - just one word mistranslated into German from Russian triggered an inflammatory face-off between the two countries for the credit of having discovered the periodic table. Intelligent, revealing and full of compelling stories, Scientific Babel shows how the world has shaped science just as much as science has transformed the world.

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences'needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Engaging and direct, Style: Lessons in Clarity and Grace is the guidebook for anyone who wants to write well. Williams'and Bizup's clear, accessible style models the kind of writing that audiences–both in college and after–will admire. The principles offered here help writers understand what readers expect and encourage writers to revise to meet those expectations more effectively. This book is all you need to understand the principles of effective writing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The corpus-based studies in this volume explore biomedical research writing in English from a variety of perspectives. The articles in this collection delve into the lexicographic issues involved in building an electronic database of collocations and lexical bundles, offer insight on the teaching and learning of prototypical multiword units of meaning in biomedical discourse, and view written scientific English through the lens of such diverse fields as phraseology, metaphor, gender and discourse analysis. The research presented in this book forms the theoretical and methodological foundation of SciE-Lex, a lexical database of collocations and prefabricated expressions designed to help scientists write scientific papers in English accurately. The concluding chapter on FrameNet addresses frame semantics, whose application to the cross-linguistic study of scientific language will open new and promising avenues of research in the study of specialized languages.

Instructions on how to translate general as well as legal, medical, and business documents from German to English and from English to German.

Designed to improve translation skills in Russian.

Reading Brainwaves 2 is a collection of high-interest readings for university students studying English as a Foreign Language. The readings encourage students to build vocabulary and develop reading, discussion, writing and independent learning skills. The cultural contexts of Reading Brainwaves 2 provide stimulating and culturally sensitive, input and encourage discussion making learning interesting and relevant to University students in the Middle East.

Publishing your research in an international journal is key to your success in academia. This guide is based on a study of referees'reports and letters from journal editors on reasons why papers written by non-native researchers are rejected due to problems with English usage. It draws on English-related errors from around 5000 papers written by non-native authors, 500 abstracts by PhD students, and over 1000 hours of teaching researchers how to write and present research papers. With easy-to-follow rules and tips, and with examples taken from published and unpublished papers, you will learn how to:prepare and structure a manuscript increase readability and reduce the number of mistakes you make in English by writing concisely, with no redundancy and no ambiguityplan and organize your paper, and structure each paragraph and each sentence so that the reader can easily follow the logical build-up towards various conclusionswrite a title and an abstract that will attract attention and be readdecide what to include in the various parts of the paper (Introduction, Methodology, Discussion etc) select from over 700 useful phrases highlight your claims and contributionavoid plagiarism and make it 100% clear whether you are referring to your own work or someone else'schoose the correct tenses and style (active or passive) Other books in the series:English for Presentations at International Conferences English for Academic Correspondence and SocializingEnglish for Research: Usage, Style, and GrammarEnglish for Academic Research: Grammar / Vocabulary / Writing ExercisesAdrian Wallwork is the author of more than 20 ELT and EAP textbooks. He has trained several thousand PhD students and academics from 35 countries to prepare and give presentations. Since 1984 he has been revising research papers,and in 2009 he set up englishforacademics.com – a proofreading and editing service specifically for researchers.

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

The monograph researches the aspects of the English vocabulary development processes in the sphere of new computer technologies. The primary supposition of cyber word-stock terminological nature leads into the study of both linguistic (morphological and semantic) and ontological paradigmatic parameters of innovative cyber-vocabulary of the English language.Linguistically, the development of English cyber-vocabulary acquires an ambivalent character. Primarily, the sources of English computer vocabulary root in the conventional word-formation types. However, the enrichment process of the computer terminology of English incorporates the emergence of the word-formation ways and means, authentic for the given lexical sub-system. Moreover, the evolutionary progress of cybervocabulary determines the new conceptual approach to the “word-formation element” notion.The ontological paradigmatic parameters of English cyber-vocabulary are featured from the following perspectives: lexico-semantic perception of basic metaphysic dimensions of the technosphere (that being “space” and “time”) and the anthropologic terminological categorization of technosphere, thus both the anthropocentric and the sociocentric paradigmatics of English innovative cyber-vocabulary being reflected.

Biomedical scientists are the most likely health care professionals to actually move to an English-speaking country to continue professional training and career-development. This book should help to apply for jobs, write résumés, face job interviews and settle into a new working environment in English. The practical approach of the units will boost the readers'self-confidence in their own English-capabilities. This book should help reducing the anticipated stress of having to learn important matters directly'on the job', and secure more efficient and productive communication from the start.

The studies presented in this volume concentrate on different aspects of the medical, scientific and technical varieties of early English used in a wide range of medieval manuscripts. As the growing body of research published in recent years has shown, analysing the language of specialised texts is an opportunity to obtain access to the early history and vernacularisation of learned writing styles. It is an area of study in which all the contributors have considerable expertise, which affords them to present data findings while discussing important methodological issues. In addition, in most cases data derive from specially-designed ‘second-generation'corpora, reflecting state-of-the-art approaches to historical linguistics, discourse analysis and pragmatics. Theoretical issues concerning the digital edition of medical and scientific texts, their role in social network analysis, and their value in the identification of dialectal specific traits are highlighted by the authors.

'Halliday's investigations into grammatical metaphor take us deeply into the way we construct and expand meanings, starting with representations of concrete experienced events and ending with theoretical worlds populated by abstract entities linked through generalized relations and causalities. He finds these processes most strikingly in the development of the modern sciences that have historically created robust virtual worlds of theory from observable material events. He sees the same processes of grammatical metaphor as children learn to participate in our built symbolic environment, particularly as they are introduced to these meaning systems in schools, an institution designed expressly for that purpose.'Professor Charles Bazerman, University of California, Santa Barbara.

The translator-in-training is guided through various areas of technical translation, from business and finance to law, medicine and the media. This series offers the next and final step toward becoming a successful professional translator.

Ce livre propose un site web compagnon (des exercices, un programme pour faire une évaluation réaliste de son niveau, des versions audio pour s'entrainer, un répétiteur lexical pour une révision du vocabulaire scientifique, etc.) accessible gratuitement à l'adresse : http://grenoble-sciences.ujf-grenoble.fr/pap-ebooks/upjohn Minimum Competence in Scientific English est l'outil indispensable pour lire, écrire et comprendre l'anglais scientifique. Plus de 70 000 scientifiques l'utilisent déjà.

The Contributions to the Sociology of Language series features publications dealing with sociolinguistic theory, methods, findings and applications. It addresses the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches – theoretical and empirical – supplement and complement each other. The series invites the attention of scholars interested in language in society from a broad range of disciplines – anthropology, education, history, linguistics, political science, and sociology. To discuss your book idea or submit a proposal, please contact Natalie Fecher.

Die zentrale Zielsetzung des Buches besteht darin zu zeigen, daß die Fundamente der Lexikologie und Wortbildungstheorie sinnvoll durch kognitiv-linguistische Prinzipien bereichert werden können. Dazu wird der allgemeinsprachliche englische Computerwortschatz untersucht. Grundlage bildet ein aus Wörterbuch- und Internetquellen zusammengestelltes Korpus von über 700 Lexemen. Dieser lexikalisch hochproduktive Bereich erweist sich als besonders geeignet, um die theoretisch ausgearbeiteten kognitiven Prinzipien - Metaphorizität, Ikonizität, perzeptuelle Salienz, kognitive Modelle, Kategorisierung, konzeptuelle Relationen, Analogie und sprachliche/kognitive Ökonomie - empirisch zu verifizieren. Als entscheidende Charakteristik des Computerwortschatzes stellt sich der im Vergleich zum Allgemeinwortschatz relativ hohe Anteil an semantischen Prozessen heraus. Lexemmetaphern sind dabei sowohl in quantitativer wie auch in qualitativer Hinsicht prominent. Der Großteil kann metaphorischen Konzepten zugeordnet werden, wobei'COMPUTERS ARE HUMAN BEINGS'das weitaus umfangreichste darstellt. Repräsentativ für den Computerwortschatz sind somit anthropomorphische Metaphern (host, client), aber auch food metaphors (cookie, strudel) und Metaphern für virtuelle Phänomene (bookmark, thumb). Als effektivste Methode zur Analyse von (neuen) Lexemen und Bedeutungen erweist sich ein integrierter Ansatz, der neben morphologischen auch semantische, phonologische und kognitive Aspekte einbezieht.

A Reference Book of English Words and Phrases for Foreign Science Students is a reference book of English words and phrases for foreign students, to be used as an aid when reading books on science, making notes, or when describing experiments. It is intended to teach the non-technical English words and phrases which are necessary to describe and explain things and events scientifically. Instructions on how to use the book are included. Comprised of eight chapters, this book begins by introducing the reader to qualities of things (shape, composition, texture, color, taste and smell). Subsequent chapters focus on relations (quantitative relations and size, spatial relations and order, temporal relations, whole and part); actions (change, motion, techniques and use of apparatus); facts, concepts, and problems in science; the scientific method; causation and classification; and the particular, the general, and comparisons. This monograph is intended for foreign students who wish to write clear, concise English and to understand more clearly the methods used by scientists in solving problems.

The author describes this volume as a'textography'because it combines certain elements of both text analysis and ethnography. Through analysis of texts, textual forms, and systems of texts, it shows the lives, life commitments, and life projects of people deeply embedded in the literate culture of the university. The people examined work in a single building, but their textual lives are maintained in different times and spaces, measured by the dimensions of text production and text circulation in their fields of work. These domains of text time and space are to some degree differentiated by the three specialties that mark the three floors of a small building at a major research university--the ethnographic site of this journey into textual lives--computing, taxonomic botany, and English as a second language. This research site provides the opportunity to re-examine the concept of discourse community and to investigate the nature and origination of academic discourse from a new perspective. The author is a distinctive member of the applied linguistics and composition communities, an original stamped by the global village of language education in which he has lived his life, and revealed in his own autobiographical account embedded within this book. This book now reveals him as a person making text about how people are embedded in making their textual lives within the discursive landscapes their communities afford. In doing so, he shows not only his own love of language as a way of life, but also his appreciation of how all his subjects find their labors of love in the language they create. This book has been written to appeal to a general academic audience as well as to specialists in rhetoric, discourse analysis, and composition.